Venables Bell + Partners’ “Always On” campaign for Audi of America includes this spot, “Previous Owner,” directed by Sam Pilling of Pulse Films.
“Previous Owner” offers up a distinct Audi take on the current pandemic-fueled luxury housing boom, with a twist on the haunted house genre. A young couple shopping for a new home are willing to overlook some serious red flags when they discover the impressive RS Q8 parked in the garage and learn that the house “comes with everything you see.”
This campaign additionally marks the launch of the new voice of Audi for all marketing efforts in the U.S., actress Nkeki Obi-Melekwe.
Credits
Client Audi of America Agency Venables Bell + Partners Paul Venables, founder, chairman; Will McGinness, partner, executive creative director; Matt Miller, Matt Keats, creative directors; Allie Nordstrom, Elliot Nordstrom, associate creative directors; Lachlan Palmer Hubbard, sr. art director; Jake Reilly, sr. copywriter; Hilary Coate, director of integrated production; Melanie Fedunok, executive producer; Zach Zutler, producer; Mike Riley, group strategy director; Cody Levin, strategy director; Gabi Levi, sr. strategist. Production Pulse Films Sam Pilling, director; Davud Karbassioun, global president of commercials; Hillary Rogers, managing director/exec producer; Nick Fuller, head of production; Adriana Debada Mora, producer; Pat Scola, DP; Chris Jones, production designer; Jennifer Johnson, costume designer. Editorial Exile Shane Reid, editor; Ersin Dogruer, assistant editor; CL Kumpata, exec producer; Jennifer Locke, head of production; Michael Miller, sr. producer. VFX, Color Grade & Finish Blacksmith Gavin Miljkovich, shoot supervisor; Iwan Zwarts, lead compositor; Mikey Pehanich, colorist; Ashley Goodwin, VFX producer; Charlotte Arnold, exec producer. Sound Design Gus Koven, sound designer. Audio Post Matt Keith, mixer; Brad Beasley, assistant mixer.
Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.
The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.
The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”
The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More
