Tom Scharpling of Arts & Sciences directed this tongue-in-cheek video which is part of razor company Harry’s initiative creating a holiday for men, National Shave Day (December 1).
Credits
Client: Harry’s
Agency: Droga5 NY
David Droga, creative chairman; Ted Royer, chief creative officer; Tim Gordon, creative director; Mike Felix, copywriter; Andrew Wilcox, art director; Head of Integrated Production Sally-Ann Dale, head of integrated production; Ben Davies, head of broadcast; Scott Chinn, executive producer; Jessica Bermingham, associate producer; Jonny Bauer, chief strategy officer; Emily Mulvey, jr. brand strategist;
Production Company: Arts & Sciences, West Hollywood, CA
Tom Scharpling, director; Paul Yee, DP; Ada Smith, production designer; Rob Hatch-Miller, Puloma Basu, producers; Mal Ward, Marc Marrie, exec producers.
Editorial: Production Company Productions
Rob Hatch-Miller, editor.
Post: The Room/Lively Group
Russell Mack, VFX supervisor; Benjamin Murray, color
Music: “Leave The Light On” Courtesy of Extreme Music
Sound Design: Dan Dzula, sound designer
Audio: Silver Sound
Ted Robinson, mixer.
ScreenWork Categories:Commercial
Screenwork Type:Top Spot
PRETTYBIRD Director Salomon Ligthelm Reunites With Little Simz On “Flood” Music Video
PRETTYBIRD filmmaker Salomon Ligthelm reteams with English-Nigerian artist Little Simz on the conceptual and visually rich music video “Flood.”
Featuring Obongjayar & Moonchild Sanelly, “Flood” is a hyper-stylized meditation on materialism and its role in shaping culture.
Staying in a performance-based visual space, Ligthelm captures Little Simz in dramatic black and white. True to his signature photographic style--which borders on the edge of fine-art-like--the framing and texture of ‘Flood’ plays quite minimalist while the performances are equally playful and extravagant.
Ligthelm previously directed Little Simz’s 2021 award-winning music video “Introvert.”
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