Tom Scharpling of Arts & Sciences directed this tongue-in-cheek video which is part of razor company Harry’s initiative creating a holiday for men, National Shave Day (December 1).
Client: Harry’s
Agency: Droga5 NY
David Droga, creative chairman; Ted Royer, chief creative officer; Tim Gordon, creative director; Mike Felix, copywriter; Andrew Wilcox, art director; Head of Integrated Production Sally-Ann Dale, head of integrated production; Ben Davies, head of broadcast; Scott Chinn, executive producer; Jessica Bermingham, associate producer; Jonny Bauer, chief strategy officer; Emily Mulvey, jr. brand strategist;
Production Company: Arts & Sciences, West Hollywood, CA
Tom Scharpling, director; Paul Yee, DP; Ada Smith, production designer; Rob Hatch-Miller, Puloma Basu, producers; Mal Ward, Marc Marrie, exec producers.
Editorial: Production Company Productions
Rob Hatch-Miller, editor.
Post: The Room/Lively Group
Russell Mack, VFX supervisor; Benjamin Murray, color
Music: “Leave The Light On” Courtesy of Extreme Music
Sound Design: Dan Dzula, sound designer
Audio: Silver Sound
Ted Robinson, mixer.
Top Spot of the Week: Hellmann’s Super Bowl Ad Reunites “When Harry Met Sally” Stars Meg Ryan and Billy Crystal
Hellmannโs Super Bowl commercial โWhen Sally Met Hellmannโsโ brings together Billy Crystal and Meg Ryan--35 years after the 1980sโ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: โIโll have what sheโs having.โ Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the filmโs unforgettable scene in Katzโs Delicatessen, with a deliciously creamy twist, thanks to Hellmannโs mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fishermanโs sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmannโs mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons canโt help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, โIโll Have What Sheโs Having.โ
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
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