A mouse goes on a stop-motion adventure which ultimately helps illuminate Harrods department store during a holiday season night.
A+C Studios served as animation house on the spot for TBWALondon. Dan Richards of A+C directed.
Credits
Visual Effects/Animation: A+C Studios, Whitstable, UK Dan Richards, director; Liu Batchelor, producer; James Harvey, stop motion; Stuart Clark, head of production, Dayle Sanders, storyboard and animatic; Jim Parkyn, Tiffany Monk, Anne-Sofie Raundahl, Rebecca Smith, Roos Mattaar, model makers.(Toolbox: Dragonframe, Adobe Creative Suite) Agency: TBWALondon Production: A+C Studios, Whitstable, UK Dan Richards, director
ServicePlan, Director Niclas Larsson Take Us On A Far-flung Journey For Lufthansa
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
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