London agency adam&eveDDB created this Super Bowl ad which opens on a boy in front of a house in the middle of the night. He proceeds to throw Skittles at the window of his girlfriend’s room, hoping to get her attention, presumably to whisk her away for a little romance.
But this story of young love takes a comedic turn as we see a procession of people–and one furry animal–with their mouths open, welcoming each thrown Skittle.
Harold Einstein directed this spot titled “Romance” via production house Outsider, London. (He maintains his own production house, dummy, in the U.S.). VFX house was The Mill.
Credits
Client Mars Wrigley Confectionery/Skittles Agency adam&eveDDB, London Richard Brim, chief creative officer; Dan Fisher, Till Diestel, creative directors; Matt Craigie Atherton, head of integrated production; Cat Reynolds, producer. Production Outsider Harold Einstein, director; Richard Packer, exec producer; Eric Liney, producer; Glynn Speeckaert, DP. Editorial Work Editorial Mark Edinoff, editor. VFX/Design The Mill Alex Fitzgerald, exec producer/producer; Kirsty Ratcliffe, Tim Lyall, Anastasia von Rahl, producers; Tim Davies, shoot supervisor; Gareth Brannan, Gary Driver, 2D lead artists; Joseph Tang, Jeanette Eiternes, Brad Wood, 2D artists; David Wishart, George Rockliffe, online artists; Rajinder Davsi, Kwok Fung Lam, motion graphics; Daniel Levi, Megan Lee, data lab assistance; Seamus O’Kane, colorist; Brendan Buckingham, Jim Bracher, Thomas Mangham, color assist. Audio Post Factory Studios Jack Hallett, audio engineer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
