London agency adam&eveDDB created this Super Bowl ad which opens on a boy in front of a house in the middle of the night. He proceeds to throw Skittles at the window of his girlfriend’s room, hoping to get her attention, presumably to whisk her away for a little romance.
But this story of young love takes a comedic turn as we see a procession of people–and one furry animal–with their mouths open, welcoming each thrown Skittle.
Harold Einstein directed this spot titled “Romance” via production house Outsider, London. (He maintains his own production house, dummy, in the U.S.). VFX house was The Mill.
Credits
Client Mars Wrigley Confectionery/Skittles Agency adam&eveDDB, London Richard Brim, chief creative officer; Dan Fisher, Till Diestel, creative directors; Matt Craigie Atherton, head of integrated production; Cat Reynolds, producer. Production Outsider Harold Einstein, director; Richard Packer, exec producer; Eric Liney, producer; Glynn Speeckaert, DP. Editorial Work Editorial Mark Edinoff, editor. VFX/Design The Mill Alex Fitzgerald, exec producer/producer; Kirsty Ratcliffe, Tim Lyall, Anastasia von Rahl, producers; Tim Davies, shoot supervisor; Gareth Brannan, Gary Driver, 2D lead artists; Joseph Tang, Jeanette Eiternes, Brad Wood, 2D artists; David Wishart, George Rockliffe, online artists; Rajinder Davsi, Kwok Fung Lam, motion graphics; Daniel Levi, Megan Lee, data lab assistance; Seamus O’Kane, colorist; Brendan Buckingham, Jim Bracher, Thomas Mangham, color assist. Audio Post Factory Studios Jack Hallett, audio engineer.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
