London agency adam&eveDDB created this Super Bowl ad which opens on a boy in front of a house in the middle of the night. He proceeds to throw Skittles at the window of his girlfriend’s room, hoping to get her attention, presumably to whisk her away for a little romance.
But this story of young love takes a comedic turn as we see a procession of people–and one furry animal–with their mouths open, welcoming each thrown Skittle.
Harold Einstein directed this spot titled “Romance” via production house Outsider, London. (He maintains his own production house, dummy, in the U.S.). VFX house was The Mill.
Credits
Client Mars Wrigley Confectionery/Skittles Agency adam&eveDDB, London Richard Brim, chief creative officer; Dan Fisher, Till Diestel, creative directors; Matt Craigie Atherton, head of integrated production; Cat Reynolds, producer. Production Outsider Harold Einstein, director; Richard Packer, exec producer; Eric Liney, producer; Glynn Speeckaert, DP. Editorial Work Editorial Mark Edinoff, editor. VFX/Design The Mill Alex Fitzgerald, exec producer/producer; Kirsty Ratcliffe, Tim Lyall, Anastasia von Rahl, producers; Tim Davies, shoot supervisor; Gareth Brannan, Gary Driver, 2D lead artists; Joseph Tang, Jeanette Eiternes, Brad Wood, 2D artists; David Wishart, George Rockliffe, online artists; Rajinder Davsi, Kwok Fung Lam, motion graphics; Daniel Levi, Megan Lee, data lab assistance; Seamus O’Kane, colorist; Brendan Buckingham, Jim Bracher, Thomas Mangham, color assist. Audio Post Factory Studios Jack Hallett, audio engineer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
