Gummi brand HARIBO is building on the success of its “Kids’ Voices” TV campaign with the launch of a new installment celebrating one of America’s favorite pastimes–football. Like its “boardroom” and “library” setting predecessors, the TV advertisement was designed and developed by its creative agency, Quiet Storm.
“Football” joins the decade-long, global “Kids’ Voices” campaign that brings to life the moments of childlike happiness that HARIBO inspires in every bag. Using the authentic conversations of children as they enjoy HARIBO Goldbears, the ads engage youthful imagination and creativity to show how HARIBO brings out the inner child in all of us.
In this new spot, two grown-up football players sit on the sidelines touting their love of HARIBO Goldbears in–you guessed it–kids’ voices that’ll make you smile and remember the simple joys of childhood. When one of the players offers a bag of HARIBO Goldbears to his teammate, they pause to enjoy their favorite fruity, chewy, gummi sweets and laugh as they imagine what it would be like to play football with a Goldbear. Both players are enjoying their HARIBO treats so much that they don’t want to go back on the field.
Quiet Storm executive creative director Trevor Robinson directed “Football.”
CreditsClient HARIBO US Agency Quiet Storm Trevor Robinson, executive creative director, art director; Alex Azis, producer. Production Quiet Storm Trevor Robinson, director; Patrick Ruth, DP. Postproduction Quiet Storm Dave Owen, editor. Sound Design Creative Outpost Dave Robinson, sound designer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More