Harald Zwart of L.A.-based production house Company directed this Super Bowl spot for Yellowtail/Casella Family Wines featuring a ubiquitous kangaroo who loves to party, serving as DJ at one rooftop bash, even cooking BBQ burgers for another gathering.
Agency is New York-based Burns Group.
Client Yellowtail/Casella Family Wines; Deutsch Family Wines & Spirits Agency Burns Group, New York Sean Kiener, Steve Centeno, executive creative directors; Annie Bishop, executive producer. Production Company, Los Angeles Harald Zwart, director; Robin Benson, Richard Goldstein, exec producers; Ari Schneiderman, head of production; Bernard Rahill, producer. Editorial Cosmo Street, New York Tom Scherma, editor; Maura Woodward, producer.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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