Harald Zwart of L.A.-based production house Company directed this Super Bowl spot for Yellowtail/Casella Family Wines featuring a ubiquitous kangaroo who loves to party, serving as DJ at one rooftop bash, even cooking BBQ burgers for another gathering.
Agency is New York-based Burns Group.
Client Yellowtail/Casella Family Wines; Deutsch Family Wines & Spirits Agency Burns Group, New York Sean Kiener, Steve Centeno, executive creative directors; Annie Bishop, executive producer. Production Company, Los Angeles Harald Zwart, director; Robin Benson, Richard Goldstein, exec producers; Ari Schneiderman, head of production; Bernard Rahill, producer. Editorial Cosmo Street, New York Tom Scherma, editor; Maura Woodward, producer.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
