The Coca-Cola Company teamed with the International Olympic Committee (IOC) to unveil an all-new song collaboration, “Hello World,” aimed at inspiring everyday greatness among athletes and fans around the world not only for Paris 2024, but for future Games.
Hannah Lux Davis directed the music video via production house London Alley. She worked with OneRepublic frontman Ryan Tedder, Grammy Award-winning Gwen Stefani and songwriter/performer Anderson .Paak on the video. Tedder wrote and produced the song, teaming with .Paak on the lyrics.
The music video features a dozen of Paris 2024 Team Coca-Cola athletes.
Credits
Client Olympics, Coca-Cola, Sony Music, Interscope Records, Universal Music Group, Aftermath Records, Warner Chappell Publishing Agency Universal Music Group For Brands David Tomlinson, Jessica Nguyen-Phuong, Taylor Patchen, Spencer Wolfgang, Richard Yaffa, agency team. Production Company London Alley Hannah Lux Davis, director; Brandon Bonfiglio, Andrew Lerios, Luga Podesta, Matthew Kauth, Sandy Haddad, exec producers; Lisa Arianna, producer; Victoria Pierce, bidding producer; Mike Bell, 1st AD; Par Ekberg, DP. Editorial Uppercut Sean Fazende, editor. VFX Digital Axis Color Grade Company 3 Sean Coleman, colorist. Special FX Runs With ScissorsFX
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
