The Coca-Cola Company teamed with the International Olympic Committee (IOC) to unveil an all-new song collaboration, “Hello World,” aimed at inspiring everyday greatness among athletes and fans around the world not only for Paris 2024, but for future Games.
Hannah Lux Davis directed the music video via production house London Alley. She worked with OneRepublic frontman Ryan Tedder, Grammy Award-winning Gwen Stefani and songwriter/performer Anderson .Paak on the video. Tedder wrote and produced the song, teaming with .Paak on the lyrics.
The music video features a dozen of Paris 2024 Team Coca-Cola athletes.
CreditsClient Olympics, Coca-Cola, Sony Music, Interscope Records, Universal Music Group, Aftermath Records, Warner Chappell Publishing Agency Universal Music Group For Brands David Tomlinson, Jessica Nguyen-Phuong, Taylor Patchen, Spencer Wolfgang, Richard Yaffa, agency team. Production Company London Alley Hannah Lux Davis, director; Brandon Bonfiglio, Andrew Lerios, Luga Podesta, Matthew Kauth, Sandy Haddad, exec producers; Lisa Arianna, producer; Victoria Pierce, bidding producer; Mike Bell, 1st AD; Par Ekberg, DP. Editorial Uppercut Sean Fazende, editor. VFX Digital Axis Color Grade Company 3 Sean Coleman, colorist. Special FX Runs With ScissorsFX
Top Spot of the Week: Director Jake Scott, Paramount Brand Studios “Make Your Gameday Epic” In “Gladiator II”-Inspired Pepsi Spot
Nearly 20 years after Pepsi’s “Roman Empire” made its mark on pop culture, the brand is returning to the arena with a colossal Gladiator-themed campaign titled, “Make Your Gameday Epic™.” Celebrating the start of the 2024 NFL season and the highly anticipated release of Paramount Pictures’ Gladiator II in theaters on Nov. 22, this short film--directed by Jake Scott via RSA Films for Paramount Brand Studio features Megan Thee Stallion, as Empress Megan, leading a legion of NFL superstars turned Gridiron Gladiators, including Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, locked in an epic battle with ice-cold Pepsi at the heart of the action. A brand-new gameday anthem from three-time, Grammy award-winning artist Megan Thee Stallion soundtracks the campaign. The unmistakable “boom, boom, clap” from Queen’s epic track “We Will Rock You” is featured on a fresh sample with cutting new lyrics from Megan. The new track became available on all major music streaming platforms, and ahead of Megan hosting the 2024 MTV VMAs last night (9.11), where the track and music-video inspired spot were heard and seen throughout the show. “I’m honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have carved my own new legacy,” said Megan Thee Stallion. “Pepsi really brought the worlds of music, sports and entertainment together in a powerful way to set off the new NFL season.” The spot opens with Lamorne Morris and Jake Lacy peering into a can of Pepsi Zero Sugar as it transforms into a colosseum. Empress Megan calls the shots, and the royal roster of NFL players are at her command as they all vie for her favor and a sip of an ice-cold Pepsi... Read More