The Coca-Cola Company teamed with the International Olympic Committee (IOC) to unveil an all-new song collaboration, “Hello World,” aimed at inspiring everyday greatness among athletes and fans around the world not only for Paris 2024, but for future Games.
Hannah Lux Davis directed the music video via production house London Alley. She worked with OneRepublic frontman Ryan Tedder, Grammy Award-winning Gwen Stefani and songwriter/performer Anderson .Paak on the video. Tedder wrote and produced the song, teaming with .Paak on the lyrics.
The music video features a dozen of Paris 2024 Team Coca-Cola athletes.
Credits
Client Olympics, Coca-Cola, Sony Music, Interscope Records, Universal Music Group, Aftermath Records, Warner Chappell Publishing Agency Universal Music Group For Brands David Tomlinson, Jessica Nguyen-Phuong, Taylor Patchen, Spencer Wolfgang, Richard Yaffa, agency team. Production Company London Alley Hannah Lux Davis, director; Brandon Bonfiglio, Andrew Lerios, Luga Podesta, Matthew Kauth, Sandy Haddad, exec producers; Lisa Arianna, producer; Victoria Pierce, bidding producer; Mike Bell, 1st AD; Par Ekberg, DP. Editorial Uppercut Sean Fazende, editor. VFX Digital Axis Color Grade Company 3 Sean Coleman, colorist. Special FX Runs With ScissorsFX
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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