This spot shows us several boys making a shambles of a gas station convenience store, wreaking havoc on the icy slurpee-type machine, engaging in food fights and the like. All the while their unknowing mom is outside pumping gas into the car.
By contrast, another mom drives down the highway in her TDI Clean Diesel Volkswagen Passat with her boys as obedient passengers. A slogan then relates, “Stop less, go more,” meaning the chaotic pit stops at service stations can be reduced with a clean diesel-powered VW which doesn’t have to fuel up nearly as often as a gasoline-powered vehicle.
Hank Perlman of Hungry Man directed for Deutsch LA with post/visual effects from Arsenal FX.
Credits
Client Volkswagen of America Agency Deutsch LA Pete Favat, chief creative officer, North America; Todd Riddle, executive VP/executive creative director; Heath Pochucha, sr. VP/group creative director; Paul Oberlin, VP, creative director; Vic Palumbo, partner, director of integrated production; Erik Press, VP, executive integrated producer; Kaitlin Moore, integrated producer; Alex Saevitz, associate integrated producer; Dave Rocco, music director; Colin Drummond, chief strategic officer. Production Hungry Man Hank Perlman, director; Nancy Hacohen, executive producer; Dan Duffy, exec producer/head of sales; Caleb Dewart, line producer. Editorial Spot Welders Haines Hall, editor; Oliver Hecks, assistant editor; David Glean, managing partner; Victoria Guenier, executive producer, director of development; Carolina Sanborn, exec producer; Evan Hunningham, producer. Post Apache Steve Rodriguez, sr. colorist; LaRue Anderson, exec producer, managing director; Caitlin Forrest, producer. Post/VFX Arsenal FX Ashley Hydrick, exec producer; Pravina Sippy, sr. producer; Matt Motal, lead Flame artist; Jeff Aquino, Flame artist. Music Licensed/Composed Music Track: “Mammas Don’t Let Your Babies Grow Up to Be Cowboys” Performed by Waylon Jennings and Willie Nelson Composed by Ed Bruce and Patsy Bruce Courtesy of Sony Music Entertainment By arrangement with Sony ATV Music Publishing. Audio Post Lime Studios Mark Meyuhas, mixer; Matt Miller, assistant mixer; Susie Boyajan, exec producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
