This spot shows us several boys making a shambles of a gas station convenience store, wreaking havoc on the icy slurpee-type machine, engaging in food fights and the like. All the while their unknowing mom is outside pumping gas into the car.
By contrast, another mom drives down the highway in her TDI Clean Diesel Volkswagen Passat with her boys as obedient passengers. A slogan then relates, “Stop less, go more,” meaning the chaotic pit stops at service stations can be reduced with a clean diesel-powered VW which doesn’t have to fuel up nearly as often as a gasoline-powered vehicle.
Hank Perlman of Hungry Man directed for Deutsch LA with post/visual effects from Arsenal FX.
Credits
Client Volkswagen of America Agency Deutsch LA Pete Favat, chief creative officer, North America; Todd Riddle, executive VP/executive creative director; Heath Pochucha, sr. VP/group creative director; Paul Oberlin, VP, creative director; Vic Palumbo, partner, director of integrated production; Erik Press, VP, executive integrated producer; Kaitlin Moore, integrated producer; Alex Saevitz, associate integrated producer; Dave Rocco, music director; Colin Drummond, chief strategic officer. Production Hungry Man Hank Perlman, director; Nancy Hacohen, executive producer; Dan Duffy, exec producer/head of sales; Caleb Dewart, line producer. Editorial Spot Welders Haines Hall, editor; Oliver Hecks, assistant editor; David Glean, managing partner; Victoria Guenier, executive producer, director of development; Carolina Sanborn, exec producer; Evan Hunningham, producer. Post Apache Steve Rodriguez, sr. colorist; LaRue Anderson, exec producer, managing director; Caitlin Forrest, producer. Post/VFX Arsenal FX Ashley Hydrick, exec producer; Pravina Sippy, sr. producer; Matt Motal, lead Flame artist; Jeff Aquino, Flame artist. Music Licensed/Composed Music Track: “Mammas Don’t Let Your Babies Grow Up to Be Cowboys” Performed by Waylon Jennings and Willie Nelson Composed by Ed Bruce and Patsy Bruce Courtesy of Sony Music Entertainment By arrangement with Sony ATV Music Publishing. Audio Post Lime Studios Mark Meyuhas, mixer; Matt Miller, assistant mixer; Susie Boyajan, exec producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
