This spot shows us several boys making a shambles of a gas station convenience store, wreaking havoc on the icy slurpee-type machine, engaging in food fights and the like. All the while their unknowing mom is outside pumping gas into the car.
By contrast, another mom drives down the highway in her TDI Clean Diesel Volkswagen Passat with her boys as obedient passengers. A slogan then relates, “Stop less, go more,” meaning the chaotic pit stops at service stations can be reduced with a clean diesel-powered VW which doesn’t have to fuel up nearly as often as a gasoline-powered vehicle.
Hank Perlman of Hungry Man directed for Deutsch LA with post/visual effects from Arsenal FX.
CreditsClient Volkswagen of America Agency Deutsch LA Pete Favat, chief creative officer, North America; Todd Riddle, executive VP/executive creative director; Heath Pochucha, sr. VP/group creative director; Paul Oberlin, VP, creative director; Vic Palumbo, partner, director of integrated production; Erik Press, VP, executive integrated producer; Kaitlin Moore, integrated producer; Alex Saevitz, associate integrated producer; Dave Rocco, music director; Colin Drummond, chief strategic officer. Production Hungry Man Hank Perlman, director; Nancy Hacohen, executive producer; Dan Duffy, exec producer/head of sales; Caleb Dewart, line producer. Editorial Spot Welders Haines Hall, editor; Oliver Hecks, assistant editor; David Glean, managing partner; Victoria Guenier, executive producer, director of development; Carolina Sanborn, exec producer; Evan Hunningham, producer. Post Apache Steve Rodriguez, sr. colorist; LaRue Anderson, exec producer, managing director; Caitlin Forrest, producer. Post/VFX Arsenal FX Ashley Hydrick, exec producer; Pravina Sippy, sr. producer; Matt Motal, lead Flame artist; Jeff Aquino, Flame artist. Music Licensed/Composed Music Track: “Mammas Don’t Let Your Babies Grow Up to Be Cowboys” Performed by Waylon Jennings and Willie Nelson Composed by Ed Bruce and Patsy Bruce Courtesy of Sony Music Entertainment By arrangement with Sony ATV Music Publishing. Audio Post Lime Studios Mark Meyuhas, mixer; Matt Miller, assistant mixer; Susie Boyajan, exec producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More