Aardman Animations built this whimsical contraption which represents the many facets of a shopping mall–and in the process makes for a fun, light-hearted promotion of the positive shopping experience that can be had at the Hammerson chain of malls.
Daniel Cohen of Aardman directed for London agency isobel.
CreditsVisual Effects/Animation: Aardman Animations, Bristol, UK Daniel Cohen, director; Melissa Rogers, producer; Chris Lovegrove, Moco Op; Nathan Sale, Andy Woodland, lighting (Spark); Adam Vernon, pre-light Spark ScaryCat Studio, Bristol, UK Cat Jackson, art director; Gary Jackson, model supervisor/operator; Jak Goodyear, technical mechanic/model operator; Ade Simms, prop builder/model operator. Absolute Post, London Michael Brown, post artist (Toolbox: Smoke) Agency: isobel, London Production: Aardman Animations, Bristol, UK Daniel Cohen, director
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More