Aardman Animations built this whimsical contraption which represents the many facets of a shopping mall–and in the process makes for a fun, light-hearted promotion of the positive shopping experience that can be had at the Hammerson chain of malls.
Daniel Cohen of Aardman directed for London agency isobel.
Visual Effects/Animation: Aardman Animations, Bristol, UK Daniel Cohen, director; Melissa Rogers, producer; Chris Lovegrove, Moco Op; Nathan Sale, Andy Woodland, lighting (Spark); Adam Vernon, pre-light Spark ScaryCat Studio, Bristol, UK Cat Jackson, art director; Gary Jackson, model supervisor/operator; Jak Goodyear, technical mechanic/model operator; Ade Simms, prop builder/model operator. Absolute Post, London Michael Brown, post artist (Toolbox: Smoke) Agency: isobel, London Production: Aardman Animations, Bristol, UK Daniel Cohen, director
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
Read More
