Aardman Animations built this whimsical contraption which represents the many facets of a shopping mall–and in the process makes for a fun, light-hearted promotion of the positive shopping experience that can be had at the Hammerson chain of malls.
Daniel Cohen of Aardman directed for London agency isobel.
Visual Effects/Animation: Aardman Animations, Bristol, UK Daniel Cohen, director; Melissa Rogers, producer; Chris Lovegrove, Moco Op; Nathan Sale, Andy Woodland, lighting (Spark); Adam Vernon, pre-light Spark ScaryCat Studio, Bristol, UK Cat Jackson, art director; Gary Jackson, model supervisor/operator; Jak Goodyear, technical mechanic/model operator; Ade Simms, prop builder/model operator. Absolute Post, London Michael Brown, post artist (Toolbox: Smoke) Agency: isobel, London Production: Aardman Animations, Bristol, UK Daniel Cohen, director
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
