This CG trailer from Blur Studio for Halo Wars 2 shows the crew of the UNSC Spirit of Fire facing off against a dangerous mercenary force known as The Banished as they battle for supremacy within the Halo universe. To visually convey each leader’s skill in quickly analyzing an action-packed battlefield, the trailer includes multiple slow-motion sequences at 1,000 frames per second, giving viewers a ringside look at what these commanders must process while in the heat of battle.
Visual Effects/Animation: Blur Studio, Culver City, Calif. Sebaastien Chort, Peter Wildman, CG sups; Tiffany Weber, prod; Al Shier, EP; Chris Grim, character modeling lead; Gage Hedden, character modeling/modeling/scene assembly lead; Christine Holmes, Samuel Perez, Beat Reichenbach, character modeling/modeling; Joel Durham, Daniel Kho, Tom Wholley, character modeling; Tyler Fox, tech animation TD; Thierry Labelle, animation supervisor, animator; Ryan McGeary, animation lead; Arturo Aguilar, Marc Berrouet, Adam Dorner, Adnan Hussain, Mark Mancewicz, cloth/hair; John Cornejo, Bobby Cardenas, Wade Ivy, Bee Jin Tan, Jared Tripp, compositing; Kirby Miller, FX supervisor; Brian Alvarez, Daniel Chamberlin, Yates Holley, James Newton, Victor Wei, FX; Anthony Romero, motion capture sup. (Toolbox: Softimage, 3DS Max, Ornatrix, Nuke V-Ray, FumeFX, thinkingParticles, Rayfire, XMesh, Krakatoa, Houdini) Agency: twofifteenmccann, San Francisco Production: Blur Studio, Culver City, Calif. Dave Wilson, director
Volvo, Forsman & Bodenfors, Director Marcus Ibanez Go Cross Country For Volvo–Through A Child’s POV
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
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