Ed, a grown man, reluctantly walks into a classroom for reading lessons. The teacher starts him with a children’s book, the title of which he can’t even read. Subsequent lessons show the man slowly yet steadily making progress until he can read on his own. We then see him at home where he opens a box containing greeting cards he’s received over the years. He reads the first one: “Papa means love. I now this is true. I know it because my papa is you. Happy Father’s Day, Papa.” It is signed, “Love, Jenny.”
Credits
Agency: Leo Burnett David Harner, creative director/art director/writer; Tim Pontarelli, creative director/copywriter; Bob Harley, executive producer Production Company: Institute for the Development of Enhanced Perceptual Awareness David Harner, director; Roger Petrusson, producer; Tim Olgerson, DP Editorial: Avenue Edit | SOMERsault | Avenue Audio Bob Ackerman, editor Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist
The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
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