A man–who’s the brother of the bride–demonstrates his knack for saying the wrong thing most of the time during his sister’s wedding reception. When he’s called upon to make a toast to his sibling, those who know him cringe. Yet he manages to eloquently say some heartfelt words thanks to Hallmark. He follows his well-received remarks, though, by noting that the cake cost two grand.
Credits
Agency: Leo Burnett Tim Pontarelli, executive creative director; Stephanie Simpson, art director; Dave Derrick, copywriter; Tom Keramidas, producer. Production Company: PYTKA Joe Pytka, director/cameraman Editorial: Avenue, Chicago Bob Ackerman, editor Music: Comma Music
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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