The latest installment of Uber Eats’ “Tonight I’ll Be Eating” campaign from agency Special Group features Sir Elton John and Lil Nas X. Directed by Guy Shelmerdine of SMUGGLER, this :30 entitled “Rides” finds John on a mechanical rocket ship and Lil Nas X perched on a grocery store pony ride as they share their Uber Eats’ orders. John tries to borrow some change for his stalled ride but Lil Nas X can’t believe that the superstar has no coin on him.
The campaign continues a series of celebrity mash-ups presented by Uber Eats and Special Group. The Star Wars vs. Star Trek showdown featured Sir Patrick Stewart and Mark Hamill meeting for the first time on Earth. Simone Biles and Jonathan Van Ness shared their orders and a love of gymnastics, while the epic Mike Myers and Dana Carvey Wayne’s World reunion featuring Cardi B was part of this year’s Super Bowl ad lineup.
Credits
Client Uber Eats Agency Special Group U.S./Australia William Gelner, founding partner U.S./chief creative officer; Dave Horton, Matthew Woodhams-Roberts, executive creative directors; Brandon Davis, Jon Marshall, creative directors; Alyssa Cavanaugh, Ryan Siepert, associate creative directors; Alex Lumain, associate creative director, design; Janet Shih, strategy director; Esther Perls, head of production Chelsea Larner, sr. producer; Chloe Seitz, producer; Tom Martin, Julian Schreiber, partner, Australia, chief creative officers. Production SMUGGLER Guy Shelmerdine, director; Patrick Milling-Smith, Brian Carmody, co-founders; Allison Kunzman, exec producer; Alex Hughes, head of production; Donald Taylor, producer. Editorial Work Editorial Rich Orrick, Nick Rondeau, editors; Marlo Baird, head of production; Brandee Probasco, exec producer; Evan Cohen, producer. VFX The Mill Color MPC Color Dimitri Zola, colorist; Taylor Pool, color assist; Meghan Lang, exec producer; Phoebe Torsilieri, producer. Audio Eleven Jordan Meltzer, mix/sound design; Marco Tornillo, assistant mixer; Melissa Elston, exec producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
