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    GUT, Director Tucker Walsh Put Veterans Day Into Perspective For Fisher House Foundation

    By SHOOTUpdated:No Comments2215 Views

    Creative agency GUT, founded by Anselmo Ramos and Gaston Bigio, along with The Fisher House Foundation and director Tucker Walsh of m ss ng p eces have rolled out this piece timed to Veterans Day on November 11. Fisher House maintains a program that provides a “home away from home” for families of patients receiving medical care at major military and VA medical centers.

    Veterans Day has long been regarded as a national holiday to honor military veterans who have served in the United States Armed Forces. However, over time, America has lost sight of its original intent, and its true meaning is often overshadowed by retail promotions and discounts, football and free food.

    To remind people of the true importance of Veterans Day, GUT filmed real veterans who fought in World War II, Vietnam and Korea reacting to Veterans Day sale ads and discussing what the day means to them. Their honest reactions and responses remind us that the true spirit of Veterans Day is not for sale. This campaign, a first from GUT, aims to take back Veterans Day and honor all who have served and currently serve.

    The campaign will run across Fisher House Foundation owned social channels (Facebook, Twitter, Instagram) and GUT social channels. 

    “With this campaign, we want to highlight how far we have shifted the conversation away from the original significance behind Veterans Day,” said Ramos, co-founder and CCO of GUT. “We hope that by highlighting veterans’ reactions in this manner we will remind people that Veterans Day is not about the next shopping sale, but was created to celebrate and honor these heroes and the sacrifices they’ve made.” 

    Credits

    Client The Fisher House Foundation Agency GUT Anselmo Ramos, co-founder/chief creative officer; Gaston Bigio, co-founder; Matias Lafalla, Ramiro Gamallo, executive creative directors; Jeff Hodgson, Eli Ferrer, associate creative directors; Ricardo Honegger, managing director/producer. Production m ss ng p eces Tucker Walsh, director. Editorial Cosmo Street Editorial Lorenzo Bombicci, editor; Yvette Cobarrubias, exec producer; Idalia Deshon, producer. Online Cosmo Street Tim Miller, Flame artist; Idalia Deshon, producer. Color Apache Digital Color Steve Rodriguez, colorist; Caitlin Forrest, producer. Music MassiveMusic Tim Adams, creative director; Kiki McDaniel, exec producer; Patrick McArthur, composer. Audio Post Beacon Street Rommel Molina, mixer; Kate Vanais, producer.

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:GUTm ss ng p ecesTucker Walsh



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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