Trivia Crack®, the interactive knowledge platform developed by etermax, has rolled out its “You Don’t Lose, You Learn” campaign created by GUT Buenos Aires. Launching in the U.S. and international markets, the campaign celebrates the passion people feel for the trivia-based game.
“You Don’t Lose, You Learn” celebrates the joy of discovery and emphasizes Trivia Crack’s unique brand experience by ensuring players don’t just play, but acquire valuable knowledge. Whether it’s uncovering hidden facts about famous artists, exploring intriguing historical trivia, or learning about the unexpected origins of everyday items, Trivia Crack transforms every gaming session into an enlightening adventure.
This “You Don’t Lose, You Learn” film–directed by Welcome via Virgen Films–shows people’s reactions after incorrectly answering trivia questions. Meet John, who just learned that the capital of Canada is Ottawa, not Toronto, and Sarah, as she discovers that spaghetti was invented in China, not Italy. While the voiceover ironically describes each player as being “thrilled” to learn the facts that caused their loss, the players are shown having hilariously angry and sad responses to their defeats. The creative demonstrates that, even in defeat, Trivia Crack aims to boost pure happiness because even when you lose, you learn.
In a joint statement from Marcha Bellusci and Nicolas Feldman, creative directors at GUT Buenos Aires, shared, “Unlike the characters in our campaign, we really can’t hide our happiness after this project. The etermax team proved to be brave by supporting a campaign that shows how much users love their product by showing how mad it makes them.”
