Trivia Crack®, the interactive knowledge platform developed by etermax, has rolled out its “You Don’t Lose, You Learn” campaign created by GUT Buenos Aires. Launching in the U.S. and international markets, the campaign celebrates the passion people feel for the trivia-based game.
“You Don’t Lose, You Learn” celebrates the joy of discovery and emphasizes Trivia Crack’s unique brand experience by ensuring players don’t just play, but acquire valuable knowledge. Whether it’s uncovering hidden facts about famous artists, exploring intriguing historical trivia, or learning about the unexpected origins of everyday items, Trivia Crack transforms every gaming session into an enlightening adventure.
This “You Don’t Lose, You Learn” film–directed by Welcome via Virgen Films–shows people’s reactions after incorrectly answering trivia questions. Meet John, who just learned that the capital of Canada is Ottawa, not Toronto, and Sarah, as she discovers that spaghetti was invented in China, not Italy. While the voiceover ironically describes each player as being “thrilled” to learn the facts that caused their loss, the players are shown having hilariously angry and sad responses to their defeats. The creative demonstrates that, even in defeat, Trivia Crack aims to boost pure happiness because even when you lose, you learn.
In a joint statement from Marcha Bellusci and Nicolas Feldman, creative directors at GUT Buenos Aires, shared, “Unlike the characters in our campaign, we really can’t hide our happiness after this project. The etermax team proved to be brave by supporting a campaign that shows how much users love their product by showing how mad it makes them.”
CreditsClient etermax Brand Trivia Crack Agency GUT Buenos Aires Gaston Bigio, Anselmo Ramos, founders; Joaquin Cubria, Ramiro Gamallo, Matias Lafalla, chief creative officers & partners; Laura Rapela, Diego Fernandez Posada, executive creative directors; Nicolas Feldman, Marcha Bellusci, creative directors; Francisco Abarca, art director; Fredy Godoy, copywriter; Eugenia Carbajales, head of international production; Agustina Perez Ponce, Agustina Penela, producers; Javier Quintero, chief strategy officer; Agustina Univaso, insights lead; Gonzalo Paz, social strategies; Ezequiel Gori Nastasi, digital & social head; Rosario Munoz Lopez, head of design; Carolina Garcia Vazquez, designer. Production Virgen Films Welcome, director; Martin de Escalada, Diego Peskins, Andrea Palacios, exec producers; Demian Rodenstein, DP; Griselda Gonzalez, assistant director; Daniela Podcaminsky, art director; Luciano Diaz Melul, chief of production; Laura Cacherosky, styling. Editorial Andres Boero, editor; Alejandro Giorlando, postproduction. VFX Plunk Color Anahi Piccinin, colorist. Music & Sound Bamba Music
CarMax, The Martin Agency, Director Ulf Johansson Take Us To Car Dealership Run By Beetlejuice
CarMax, the used car retailer known for promoting “the way car buying should be,” understands that sometimes the best way to appreciate doing things the right way is by showcasing the wrong way. In collaboration with the Beetlejuice Beetlejuice team--which is elated given that the movie topped this weekend’s North American box office--CarMax is taking a playful approach to show what car buying shouldn’t be. Showing a family’s nightmarish car-buying experience by turning a character from the movie into possibly the most devious car salesman ever, the campaign, titled “BeetleMax: The Way Car Buying Shouldn’t Be,” humorously illustrates what to avoid when purchasing a car, highlighting CarMax’s commitment to providing a trustworthy and enjoyable car-buying experience for the whole family.
The campaign, concepted by The Martin Agency and directed by Ulf Johansson via Smith and Jones Films--includes this hero spot depicting a car dealership, Beetlemax, run by Beetlejuice himself.
“Beetlejuice is among Warner Bros. most beloved franchises and continues to be sought out by audiences of all ages. Theatrical partnerships with brands like CarMax and their BeetleMax campaign are exciting because they allow us to extend the cinematic world for moviegoers and offer an enhanced entertainment experience. We are thrilled to be partnering with CarMax in such an innovative and immersive way for Beetlejuice, Beetlejuice,” said Dana Nussbaum, EVP of worldwide marketing for Warner Bros. Pictures.
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