Trivia Crack®, the interactive knowledge platform developed by etermax, has rolled out its “You Don’t Lose, You Learn” campaign created by GUT Buenos Aires. Launching in the U.S. and international markets, the campaign celebrates the passion people feel for the trivia-based game.
“You Don’t Lose, You Learn” celebrates the joy of discovery and emphasizes Trivia Crack’s unique brand experience by ensuring players don’t just play, but acquire valuable knowledge. Whether it’s uncovering hidden facts about famous artists, exploring intriguing historical trivia, or learning about the unexpected origins of everyday items, Trivia Crack transforms every gaming session into an enlightening adventure.
This “You Don’t Lose, You Learn” film–directed by Welcome via Virgen Films–shows people’s reactions after incorrectly answering trivia questions. Meet John, who just learned that the capital of Canada is Ottawa, not Toronto, and Sarah, as she discovers that spaghetti was invented in China, not Italy. While the voiceover ironically describes each player as being “thrilled” to learn the facts that caused their loss, the players are shown having hilariously angry and sad responses to their defeats. The creative demonstrates that, even in defeat, Trivia Crack aims to boost pure happiness because even when you lose, you learn.
In a joint statement from Marcha Bellusci and Nicolas Feldman, creative directors at GUT Buenos Aires, shared, “Unlike the characters in our campaign, we really can’t hide our happiness after this project. The etermax team proved to be brave by supporting a campaign that shows how much users love their product by showing how mad it makes them.”
CreditsClient etermax Brand Trivia Crack Agency GUT Buenos Aires Gaston Bigio, Anselmo Ramos, founders; Joaquin Cubria, Ramiro Gamallo, Matias Lafalla, chief creative officers & partners; Laura Rapela, Diego Fernandez Posada, executive creative directors; Nicolas Feldman, Marcha Bellusci, creative directors; Francisco Abarca, art director; Fredy Godoy, copywriter; Eugenia Carbajales, head of international production; Agustina Perez Ponce, Agustina Penela, producers; Javier Quintero, chief strategy officer; Agustina Univaso, insights lead; Gonzalo Paz, social strategies; Ezequiel Gori Nastasi, digital & social head; Rosario Munoz Lopez, head of design; Carolina Garcia Vazquez, designer. Production Virgen Films Welcome, director; Martin de Escalada, Diego Peskins, Andrea Palacios, exec producers; Demian Rodenstein, DP; Griselda Gonzalez, assistant director; Daniela Podcaminsky, art director; Luciano Diaz Melul, chief of production; Laura Cacherosky, styling. Editorial Andres Boero, editor; Alejandro Giorlando, postproduction. VFX Plunk Color Anahi Piccinin, colorist. Music & Sound Bamba Music
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More