Director Peter Thwaites of Gorgeous teamed with The Mill, London, on this spot which tells the tale of a cloud that is “more” than a cloud, not directed by the wind but some inner force as it comes from the sea to meander over a city, yet with great purpose. Agency is AMV, London.
Credits
Agency: AMV BBDO Olly Chapman, producer. Production Company: Gorgeous Enterprises Peter Thwaites, director; Ciska Faulkner, exec producer. Visual Effects: THE MILL, London Matt Williams, VFX producer; Hitesh Patel, shoot supervisor/3D artist; Neil Davies, 2D lead artist; Tom Bussell, 3D lead artist; Siro Valente, Tomas Wall, Grant Conner, Greg Howe, 2D artists; Tom Raynor, Richard Thomas, Christian Waite, Cat Harris, James Mulholland, Jacob Gonzales, Tom Bolt, Graeme Turnbull, Henry South, Monica Taddei, Sauce Villas, Thibault Stoyanov, Allyn Lawson, Natalie Rocks, Ryan Smith, Marta Carbonell, Max Puentes Rivera, Chris Mcdonald, Jake Flint, 3D artists; Can Yigit Sanalan, Kieran Belshaw, Nathan McKenna, matte painting; Seamus O๏ฟฝKane, Lukw Morrison, colorists; Jimmy Kiddell, Nathan Mckenna, Melanie Climent, Jiyoung Lee, German Casado, concept art.
Top Spot of the Week: Frรฉdรฉric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frรฉdรฉric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled โPS5 | Play Has No Limits,โ this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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