In this spot we see beautiful, CGI, mechanical butterflies made from individual components of the all-new Ford Focus Active hatching out of chrysalis to come together in a stunning kaleidoscope to form the new vehicle. The ad uses the butterflies to symbolize the beauty that can emerge from change.
The Ford UK commercial was directed by Steve Cope at 2AM Films for agency GTB UK. Visual effects house on the job was Electric Theatre Collective.
Neil Scholes, VFX supervisor at Electric, said: “It was a blast working on this new Ford film. The director, Steve Cope, wanted to enjoy the mechanical nature of these butterflies, and to see all the different car materials from red glass to white metallic paint. The challenge was keeping the animation playful and realistic but also making sure all the different tones and colors combined correctly whilst forming the car. We’re really happy with the end result.”
Credits
Client Ford UK/Ford Focus Active Agency GTB Paul Yull, Adrian Birkinshaw, executive creative directors; Ash Prentice, James Child, creatives; Romila Sanassy, Aaron Clark, producers. Production 2AM Films Steve Cope, director; Nick Crabb, managing director/exec producer; Chris Cable, producer. VFX Electric Theatre Collective, London Jon Purton, producer; Neil Scholes, VFX supervisor/3D lead; Tobin Brett, FX lead; Iain Murray, 2D lead; Alex Prod’Homme, Christian Block, Alex Grey, Aitor Arroyo, Daniel Manning, 2D artists; Gareth Bell, Thanos Topouzis, Ryan Maddox, Patrick Krafft Conor Ryan, Nicolas Lebas, Max Johnson, Stephane Renaldi, Quentin Dubois, Tom Di Stasio, Thanos Kousis, Eddy Martinez, Nick Turner, Kristopher Gropatsakis, 3D artists; Luke Morrison, colorist (Toolbox: Flame, Nuke, Maya, Houdini)
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled โThe Rewardsโ--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.