In this Super Bowl :60 titled “Bounty of Earth” for Avocados From Mexico–directed by David Shane of O Positive for agency GSD&M–we are thrust into an interplanetary museum where an alien tour guide leads a bunch of other aliens through an exhibit about Earth. The tour highlights the most unique Earthly possessions that would amaze beings far and wide. These possessions, found by the aliens themselves (and often misinterpreted), include a number of pop-culture treasure troves like the always in-season avocado.
The star treasure on exhibit from Earth is the kidnapped Scott Baio who is anxious to get home, which is where Avocados from Mexico’s #AvosInSpace social campaign comes in. At AvosInSpace.com, viewers can tweet to win prizes and upload their own exhibit to free Scott.
Credits
Client Avocados From Mexico Agency GSD&M, Austin, Texas Jay Russell, chief creative officer; Tom Hamling, Tim Eger, group creative directors; Leigh Browne, Barrett Michael, associate creative directors/copy; Jon Williamson, associate creative director/art director; Jack Epsteen, director of production; Andrew Teagle, chief strategist; Jennifer Billiot, strategy director; Alicia Ross, project manager. Production O Positive David Shane, director; Joe Zizzo, DP; Ralph Laucella, Marc Grill, exec producers; Ken Licata, line producer. Editorial Mackcut Gavin Cutler, editor; Pamela Petruski, assistant editor; Sasha Hirschfeld, producer. Sound Design Mackcut Sam Shaffer, sound designer. VFX/Post The Mill Melanie Wickham, exec producer; Rachael Trillo, producer; Antoine Douadi, shoot supervisor/2D lead artist; Casey Sincic, production coordinator; Andres Eguiguren, 3D lead artist; Jeff Butler, Keith Sullivan, 2D artists; Laurent Giaume, Tim Kim, Seon Crawford, Nick Couret-Chailloux, 3D artists; Emma Taylor, matte painting; Josh Bohoskey, colorist; Dee Allen, exec producer, color; Natalie Westerfield, color producer; Evan Bauer, color coordinator. Audio Post Sound Lounge Tom Jucarone, mixer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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