In this Super Bowl :60 titled “Bounty of Earth” for Avocados From Mexico–directed by David Shane of O Positive for agency GSD&M–we are thrust into an interplanetary museum where an alien tour guide leads a bunch of other aliens through an exhibit about Earth. The tour highlights the most unique Earthly possessions that would amaze beings far and wide. These possessions, found by the aliens themselves (and often misinterpreted), include a number of pop-culture treasure troves like the always in-season avocado.
The star treasure on exhibit from Earth is the kidnapped Scott Baio who is anxious to get home, which is where Avocados from Mexico’s #AvosInSpace social campaign comes in. At AvosInSpace.com, viewers can tweet to win prizes and upload their own exhibit to free Scott.
Credits
Client Avocados From Mexico Agency GSD&M, Austin, Texas Jay Russell, chief creative officer; Tom Hamling, Tim Eger, group creative directors; Leigh Browne, Barrett Michael, associate creative directors/copy; Jon Williamson, associate creative director/art director; Jack Epsteen, director of production; Andrew Teagle, chief strategist; Jennifer Billiot, strategy director; Alicia Ross, project manager. Production O Positive David Shane, director; Joe Zizzo, DP; Ralph Laucella, Marc Grill, exec producers; Ken Licata, line producer. Editorial Mackcut Gavin Cutler, editor; Pamela Petruski, assistant editor; Sasha Hirschfeld, producer. Sound Design Mackcut Sam Shaffer, sound designer. VFX/Post The Mill Melanie Wickham, exec producer; Rachael Trillo, producer; Antoine Douadi, shoot supervisor/2D lead artist; Casey Sincic, production coordinator; Andres Eguiguren, 3D lead artist; Jeff Butler, Keith Sullivan, 2D artists; Laurent Giaume, Tim Kim, Seon Crawford, Nick Couret-Chailloux, 3D artists; Emma Taylor, matte painting; Josh Bohoskey, colorist; Dee Allen, exec producer, color; Natalie Westerfield, color producer; Evan Bauer, color coordinator. Audio Post Sound Lounge Tom Jucarone, mixer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
