Airing during the second quarter of the Super Bowl, Avocados From Mexico’s “GuacWorld” unites a chosen few in a perfect world full of everything they’ve ever wanted in an idyllic paradise. But, it doesn’t take much for this ideal society to start unraveling once its celebrated leader is met with a world-defining question: “where are the chips?!”
Turns out the chips are outside the cordoned off world, triggering havoc in utopia.
David Shane and Michael Clancy directed via O Positive for agency GSD&M, Austin, Texas.
Credits
Client Avocados From Mexico Agency GSD&M, Austin, Texas Jay Russell, chief creative officer; Tom Hamling ,Tim Eger, group creative directors; Barrett Michael, Leigh Browne, associate creative directors/copy; Greg Wyatt, Jon Williamson, associate creative directors/art directors; Jack Epsteen, director of production. Production O Positive David Shane, Michael Clancy, directors; Marc Laliberte-Else, DP; Ralph Laucella, Marc Grill, exec producers; Ken Licata, producer. Editorial Arcade Edit Nick Rondeau, editor; Dean Miyahira, assistant editor; Damian Stevens, managing partner; Crissy DeSimone, exec producer; Kirsten Thon-Webb, head of production; Alexa Atkin, producer. Online/VFX Timber Jonah Hall, creative director/partner/VFX set supervisor; Kevin Lau, creative director/partner; Sabrina Elizondo, exec producer; Brian Shneider, Flame artist; Brandon Harden, Brack Hightchew, Erik Rojas, Flame assist; Kevin Lau, Jon Lorenz, Zach Carnes, James Kim, design; Jeff Willette, Jon Lorenz, Brandon Lester, Erik Zimmermann, CG; Michael Loney, Mark Robben, Cris Kong, Daniel Svaboe, Nuke artists; Miles Kinghorn, colorist; Jillian Lynes, James Reid, producers; Michelle Cashllo, production coordinator. Music/Sound Design Robot Repair Kael Alden, music; Doug Darnell, sound design. Audio Post Eleven Jeff Payne, mixer; Jordan Meltzer, Andrew Smith assistant mixers; Melissa Elston, exec producer; Maddee Bonniot, producer.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
