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    GSD&M Gets Neighborly With Jewish Federation of Pittsburgh, Fred Rogers To Create Uplifting Response To Tragedy

    By SHOOTUpdated:No Comments3287 Views

    The new year is always a time for reflection, and creative partners Alex DiBucci and Kate Griffiths of GSD&M in Austin, Texas, took that to heart in this 60-second spot created in partnership with the Jewish Federation of Greater Pittsburgh and Fred Rogers Productions.

    DiBucci, a Pittsburgh-born writer, was moved by the shooting at the Tree of Life Synagogue in Squirrel Hill in October 2018 to create this PSA spotlighting the city’s hopeful response to the tragedy, with words of encouragement from Squirrel Hill’s very own, Mister Rogers. In a country where shootings have become commonplace, Pittsburgh coped with the devastation in a truly unique way; by coming together–regardless of race, religion or political affiliation–to support its neighbors. 

    Although now Austinites, DiBucci and Griffiths felt the community of Pittsburgh, the “city of neighborhoods,” from afar, and hope this PSA–consisting largely of archival footage and photos–serves as a reminder of what it means to be a good neighbor. 

    Credits

    Client Jewish Federation of Greater Pittsburgh Agency GSD&M, Austin, Texas Jay Russell, chief creative officer; Kate Griffiths, sr. art director; Alex DiBucci, sr. writer; Jack Epsteen, executive producer; Dylan Heimbrock, Lee Nichnowitz, producer. Production Fred Rogers Productions Editorial Jacob Stern, editor.

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:Fred Rogers ProductionsGSD&M



    Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care

    Wednesday, November 20, 2024

    The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.

    This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.

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