Harry Cocciolo of Bob Industries directed this spot in which a couple has eaten all the Xmas cookies in the house only to suddenly see Santa Claus on the rooftop across the street.
Thankfully, Walgreens is nearby, so the woman dashes off to replenish her cookie supply–and gets back just in time to have a plate, and a glass of milk, ready for Santa.
Titled “Cookies For Santa,” the spot was conceived by a creative ensemble at GSD&M, Austin, Texas.
Client Walgreens Agency GSD&M, Austin, Texas Jay Russell, chief creative officer; Victor Camozzi, Bryan Edwards, group creative directors; Joel Guidry, creative director/art director; Jake Camozzi, creative director/writer; Arthur Stewart, art director; Chris Vandersall, copywriter; Jack Epsteen, director of production; Sara Cherry, executive producer; Dylan Heimbrock, producer; Michael Wheeler, project management; Andrew Teagle, Michelle Dickens, Lisa Oksman, experience and insights. Production Bob Industries Harry Cocciolo, director; John O’Grady, Chuck Ryant, TK Knowles, exec producers; Bart Lipton, producer. Editorial Beast Ben Ellis, editor; Erin Dykman, editorial producer. VFX/Graphics Method Studios Jason Shugardt, VFX supervisor; Pip Malone, VFX producer. Audio Digital Domain Chris Erlon, engineer; Kelly Cotter, producer. Music Dogwalk Music Matt Downs, composer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
