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    GSD&M Chair Roy Spence Teams With Matthew McConaughey On Social Distancing PSA For Texas Health Dept.

    By SHOOTUpdated:No Comments3195 Views

    Texas Governor Greg Abbott released this PSA encouraging Texans to practice social distancing by staying home in order to mitigate the spread of COVID-19. The PSA for the Texas Department of State Health Services was produced, written and directed by Roy Spence, chairman of Austin-based creative agency GSD&M, with Matthew McConaughey providing the voiceover. Spence also served as creative director on the spot.

    “These are challenging times, but Texans are always prepared to respond to challenges,” said Governor Abbott. “I am grateful to all our medical professionals who are working on the front lines to limit the spread of COVID-19 and provide care to Texans in need. Now is the time for all us to unite and do our part to protect public health in our communities. That’s why I urge all Texans to practice smart hygiene habits and social distancing—and if you can, just stay home.”

    The PSA notes that by staying home, Texans can ultimately help first medical responders get back home to their families.

    Credits

    Client The Texas Department of State Health Services Creative/Production Roy Spence, creative director/writer/director; Spencer Gilliam, producer/editor. Color Joe Malina, colorist. Audio TBD Post Dusty Albertz, sound mixer. Music Paul Wright, composer (courtesy of 360 MusicWorx)

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:coronavirusGSD&MMatthew McConaugheyRoy Spence



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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