Texas Governor Greg Abbott released this PSA encouraging Texans to practice social distancing by staying home in order to mitigate the spread of COVID-19. The PSA for the Texas Department of State Health Services was produced, written and directed by Roy Spence, chairman of Austin-based creative agency GSD&M, with Matthew McConaughey providing the voiceover. Spence also served as creative director on the spot.
“These are challenging times, but Texans are always prepared to respond to challenges,” said Governor Abbott. “I am grateful to all our medical professionals who are working on the front lines to limit the spread of COVID-19 and provide care to Texans in need. Now is the time for all us to unite and do our part to protect public health in our communities. That’s why I urge all Texans to practice smart hygiene habits and social distancing—and if you can, just stay home.”
The PSA notes that by staying home, Texans can ultimately help first medical responders get back home to their families.
CreditsClient The Texas Department of State Health Services Creative/Production Roy Spence, creative director/writer/director; Spencer Gilliam, producer/editor. Color Joe Malina, colorist. Audio TBD Post Dusty Albertz, sound mixer. Music Paul Wright, composer (courtesy of 360 MusicWorx)
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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