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    GSD&M Chair Roy Spence Teams With Matthew McConaughey On Social Distancing PSA For Texas Health Dept.

    By SHOOTUpdated:No Comments3240 Views

    Texas Governor Greg Abbott released this PSA encouraging Texans to practice social distancing by staying home in order to mitigate the spread of COVID-19. The PSA for the Texas Department of State Health Services was produced, written and directed by Roy Spence, chairman of Austin-based creative agency GSD&M, with Matthew McConaughey providing the voiceover. Spence also served as creative director on the spot.

    “These are challenging times, but Texans are always prepared to respond to challenges,” said Governor Abbott. “I am grateful to all our medical professionals who are working on the front lines to limit the spread of COVID-19 and provide care to Texans in need. Now is the time for all us to unite and do our part to protect public health in our communities. That’s why I urge all Texans to practice smart hygiene habits and social distancing—and if you can, just stay home.”

    The PSA notes that by staying home, Texans can ultimately help first medical responders get back home to their families.

    Credits

    Client The Texas Department of State Health Services Creative/Production Roy Spence, creative director/writer/director; Spencer Gilliam, producer/editor. Color Joe Malina, colorist. Audio TBD Post Dusty Albertz, sound mixer. Music Paul Wright, composer (courtesy of 360 MusicWorx)

    Media Type:Commerical: PSA
    ScreenWork Categories:Commercial
    Video Tags:coronavirusGSD&MMatthew McConaugheyRoy Spence



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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