The Jamaica Bobsled Foundation (JBF) has released “Run The Track, It’s Bobsled Time,” an officially sanctioned team song to raise funds and awareness to benefit the ultimate underdogs–the athletes who compete in the sport of bobsledding and skeleton in the Winter Olympics for the country of Jamaica. The dance hall pop anthem is available globally on all download and streaming services just in time for the 2018 Winter Olympic Games in Pyeongyang, which coincides with the 30th anniversary of the original Jamaica Bobsled team’s Olympic run and the 25th anniversary of the iconic film “Cool Runnings.”
Debuting in tandem with the track is this music video, proceeds of both going toward benefiting JBF. Teaming with JBF to create the track and companion video was music supervision company Groove Guild. The video features Jamaican dance hall crew Ravers Clavers who choreographed and performed a new dance called the Bobsled Slide. Christopher Lynch of MISTER LYNCH directed the music video, which was lensed by DP Justin Jaro.
The dance hall pop anthem was written and produced by roots-reggae master Sidney Mills (Steel Pulse) and producer/songwriter Jon Notar (Blondie, No I.D.), with additional producing credits going to Paul Riggio and Al Risi from Groove
Guild. “Run The Track, It’s Bobsled Time” features percussion by reggae legend Larry McDonald (Bob Marley and the Wailers, Lee “Scratch” Perry). Lead vocals are by Mills and include rousing callouts inviting all to come together and support Team Jamaica.
“The track is an infectious blend of dance hall, reggae and pop that creates an undeniable, dance floor friendly groove,” added Groove Guild’s Al Risi. “The creation of the signature Bobsled Slide dance gives the team’s global fan base yet another opportunity to support this perennial cultural phenomenon, and to ‘Nice Up’ the dance.”
