Last year, Norton released the viral hit film Santa Got Hacked, in which Santa Claus gets hacked by the Bah Hum Bug–almost destroying the holidays. This year, Santa (and tech-savvy son Chris Jr.) are back in a whole new way with another film from Norton and Grey San Francisco. We see how Santa and Chris Jr. finally brought the North Pole into the 21st century and secured their workshop.
Jason Headley of Slim Pictures directed Santa Got Secure.
Client Norton Agency Grey San Francisco Curt Detweiler chief creative officer; E. Slody, creative director; Alexandra Anderson, art director; Emma Brooke, copywriter; Daniel Tuggle, director of integrated production. Production Slim Pictures Jason Headley, director; Tom Weissferdt, exec producer; Mamta Trivedi, head of production; Gary Kout, line producer; Scott Passey, production supervisor; David Myrick, DP. Postproduction Beast TV Bob Spector, editor; Jon Ettinger, exec producer; Vickie Sornsilp, producer; Seth Andrews, assistant editor.
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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