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    Grey NY’s Musical PSA Croons A Message For Your Trigger Finger

    By SHOOTUpdated:No Comments1241 Views

    Women Against Gun Violence, a non-profit organization dedicated to educating the public, policymakers and the media about the human, financial and public health consequences of gun violence, released a PSA titled “Keep Your Finger Off the Trigger.”  Directed and animated by Johnnie Semerad of Quietman for Grey New York, the PSA features a folk song, scored and performed by singer/songwriter Stephen Krauss, an executive creative director at Grey NY.

    The video and its music aim to connect with the millennial generation. “This may not be your dinner table video but it gets the point across, and it gets people talking which is the ultimate goal,” said Josh Stepakoff, gun violence survivor and Women Against Gun Violence’s youngest board member. “I want my peers, the millennial generation, to use their power to affect change, and I believe this PSA will help get them engaged in the conversation.”

    Women Against Gun Violence especially hopes to engage America’s youth in the conversation regarding guns on college campuses.  In the wake of campus shootings like UCSB in 2014 (7 dead and 7 wounded) and Virginia Tech (32 dead and 17 wounded in 2007), the debate has escalated about whether or not to permit guns on college campuses. 

    “College campuses throughout the United States remain extremely safe environments without the presence of concealed handguns,” said Margot Bennett, executive director of Women Against Gun Violence.  “And data shows that college campuses where concealed carry of guns is permitted, the crime rates actually increased while the student population decreased.”

    Credits

    Client Women Against Gun Violence Agency Grey NY Tor Myhren, worldwide chief creative officer; Per Pedersen, deputy worldwide chief creative officer; Andreas Dahlqvist, chief creative officer; Stephen Krauss, executive creative director/songwriter/singer; Ari Halper, executive creative director; Marco Pupo, Joao Coutinho, creative directors; Bennett McCarroll, executive VP, director of broadcast production; Dante Desole, director of audio services/sound engineer; Josh Rabinowitz, executive VP, director of music; Amy Rosen, VP, director of licensing; Emma Tonetti, project manager. Production Quietman Johnnie Semerad, director/animator; Carey Gattyan, exec producer; Clare O’Brien, associate producer; Morgan Mitchell, editor; Stephanie Greenberg, Flame artist.

    ScreenWork Categories:Music Video
    Video Tags:Grey NYJohnnie SemeradQuietman



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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