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    Grey NY “Unloading” Against Gun Violence

    By SHOOTUpdated:No Comments963 Views

    In a partnership between Unload Your 401k and anti-gun violence campaign, No Guns Allowed, entertainer Snoop Dogg and tech leader Ron Conway are joining forces to call for divestment from the gun industry. They are using #ImUnloading in a PSA to turn their pledge into reality, joined by athletes Bobby Wagner of the Seattle Seahawks and Matt Barnes of the Los Angeles Clippers; actress/singer Margot Bingham; singer/songwriter/producer Aloe Blacc; singer/songwriter Jhené Aiko; and League Of Young Voters’ executive director, Dr. Rob Biko Baker.

    Gun violence is an epidemic, with 20 children every day admitted to hospitals with gunshot wounds.  In an effort to create change, Conway is calling on the C-Suite of tech companies to offer socially responsible, “no guns allowed” investment options, and Snoop Dogg is enlisting the support of the entertainment industry and his fans to declare #ImUnloading in the name of those touched by the tragedy of gun violence.

    “I’m unloading for my loved ones that I’ve lost,” Snoop Dogg said. “I’m going all in for gun free investing.”

    “Every American is at risk of gun violence, but we all can also be part of the solution,” Conway said. “ I am reaching out to my entire network to encourage companies of every size to divest their retirement portfolios from the gun industry.”

    The PSA, from Campaign to Unload and Grey NY pro bono client States United to Prevent Gun Violence, is the second installment of support for Unload Your 401k, a program designed to raise awareness of divestment as a unique and powerful strategy to help make a meaningful change in preventing gun violence.

    “It is long past time for government to act to reduce the epidemic of gun violence in America, but it is also long past time when we can believe that they will,” said Julia Wyman, executive director of States United. “Americans want change and thanks to our partners in this effort, more Americans will be aware of their economic power to take power into their own hands.”

    Grey’s Floyd Russ directed the PSA.

    Cashmere Agency is assisting with social media/PR for the initiative.

    Credits

    Client Campaign To Unload/States United to Prevent Gun Violence Agency Grey New York, Rob Lenois, Rob Perillo, executive creative directors; Jordan Buntain, Tyronne Schaffer, creative directors; Floyd Russ, director; Angela Ong, producer; Charles Baker, strategic planner. Production Dane Brehm, line producer/DIT; Colin Day, DP. Editorial Rock Paper Scissors Post Company 3. Social/PR Cashmere Agency Ryan Ford, chief creative officer.

    ScreenWork Categories:Commercial
    Video Tags:Grey New York



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