As part of Team WPP, Grey led the summer campaign for Walgreens to drive awareness of how much damage can occur during high UV moments when people are generally apathetic about the dangers of the sun.  

The work breaks through the inertia by exposing the sun damage people can’t see and inspiring a change in behavior. 

To achieve the dramatic film effect, Grey and its production partner Tool used UV imaging to achieve full-spectrum footage that revealed markings on the skin, including hidden damage from the sun, that are not visible to the naked eye. The team paired the unforgettable images with an original Tierra Whack track that underscores the indifference through the lyric “Don’t worry ‘bout me, I’m doing good, I’m doing great, alright.”  Documentary filmmaker Danielle Levitt directed via Tool.

Walgreens’ pharmacists and beauty consultants have been specially trained in sun care and prevention, and anyone walking into the store has access to their expertise to help find the right protection. 

Titled “Save Your Skin,” the commercial airs on broadcast television and social channels through August.

Credits

Client Walgreens Agency Grey New York Jeff Stamp, chief creative officer; Hannah Fishman, executive creative director; Justin Roth, Erica Stevens, creative directors; Mackenzie Keck, art director; Paul Curry, copywriter. Executive Production Townhouse James McPherson, head of integrated production; Kimberly Kietz, exec producer; Eric Camins, producer; Kurt Steinke, music producer. Production Company Tool of North America, Santa Monica, Calif. Danielle Levitt, director; David Raboy, DP. Editorial Townhouse Studios Misha Spivack, editor. Music/Sound Design Justin Sloan Music Tierra Whack track: “Don’t worry ‘bout me, I’m doing good, I’m doing great, alright.” Principal Talent Anne Marie Moloney, Fabienne Heymans, Jay Helms, Shanea Lattimore, Alexandra Tabas.

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