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    Grey NY Takes Us “Pack To School” For UNICEF USA

    By SHOOTUpdated:No Comments1722 Views

    With back to school season in full swing, it’s important to remember that education is necessary for every child in every country. Unfortunately, many families don’t have the money to provide their children with a proper education.  That’s why this UNICEF USA public service message is encouraging those fortunate enough to donate a backpack that is Packed With Potential, filled with everything a child needs in school to remain educated and empowered.

    In the campaign video titled “UNICEF Pack to School,” UNICEF ambassador Lucy Liu, along with UNICEF partner Grey New York, brings to light the importance of education for everyone.

    Credits

    Client UNICEF USA Agency Grey New York John Patroulis, chief creative officer; Brian Platt, Samira Ansari, creative directors; Maria Barreto, art director; Silvana Medukic, copywriter; Nina Roussarie, producer; David Steinberg, music producer. Production Townhouse Editorial Steve Reglis, Mary Hawkins, Jesus Sepulveda, editors. Music/Sound Design Townhouse/Asche & Spencer. Principal Talent Lucy Liu

    Media Type:Commerical: PSA
    ScreenWork Categories:Short film
    Video Tags:Grey New York



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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