With back to school season in full swing, it’s important to remember that education is necessary for every child in every country. Unfortunately, many families don’t have the money to provide their children with a proper education. That’s why this UNICEF USA public service message is encouraging those fortunate enough to donate a backpack that is Packed With Potential, filled with everything a child needs in school to remain educated and empowered.
In the campaign video titled “UNICEF Pack to School,” UNICEF ambassador Lucy Liu, along with UNICEF partner Grey New York, brings to light the importance of education for everyone.
CreditsClient UNICEF USA Agency Grey New York John Patroulis, chief creative officer; Brian Platt, Samira Ansari, creative directors; Maria Barreto, art director; Silvana Medukic, copywriter; Nina Roussarie, producer; David Steinberg, music producer. Production Townhouse Editorial Steve Reglis, Mary Hawkins, Jesus Sepulveda, editors. Music/Sound Design Townhouse/Asche & Spencer. Principal Talent Lucy Liu
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More