Gillette’s Venus is throwing out the outdated, censored, and sometimes downright silly terms for “bikini” or “down there” and encouraging women to #SayPubic with the launch of the Venus for Pubic Hair & Skin Collection.
Why #SayPubic? New survey findings out from the brand find that almost half of U.S. women agree it feels more accurate to use anatomical terms, like pubic, but only 18% of US women are actually using them. Women want to reclaim the narrative around the language and description of their bodies. While 54% of US women agree that society has defined what is visually appealing when it comes to women’s pubic grooming, 56% wish there were more accurate descriptions and imagery in society of women grooming this area of their bodies.
To continue the conversation, the brand launched this animation video–directed by Sara Beeley of London studio Strange Beast for Grey New York–on Instagram that chronicles a day in the life of an un-desirable pubic hair, just hoping to be recognized and treated like every other hair on your body, with care and confidence. With The Pube Song–from Bang Music + Audio Post (Timo Elliston, composer) and new product launch (Venus razor, exfoliant, shave gel on serum) on TheVenusPubeSong.com, Venus hopes to start a dialogue around normalizing correct anatomical language, like pubic, in an effort to destigmatize female pubic grooming. Because pubic is not a dirty word, and your pubic hair and skin
