Gillette’s Venus is throwing out the outdated, censored, and sometimes downright silly terms for “bikini” or “down there” and encouraging women to #SayPubic with the launch of the Venus for Pubic Hair & Skin Collection.
Why #SayPubic? New survey findings out from the brand find that almost half of U.S. women agree it feels more accurate to use anatomical terms, like pubic, but only 18% of US women are actually using them. Women want to reclaim the narrative around the language and description of their bodies. While 54% of US women agree that society has defined what is visually appealing when it comes to women’s pubic grooming, 56% wish there were more accurate descriptions and imagery in society of women grooming this area of their bodies.
To continue the conversation, the brand launched this animation video–directed by Sara Beeley of London studio Strange Beast for Grey New York–on Instagram that chronicles a day in the life of an un-desirable pubic hair, just hoping to be recognized and treated like every other hair on your body, with care and confidence. With The Pube Song–from Bang Music + Audio Post (Timo Elliston, composer) and new product launch (Venus razor, exfoliant, shave gel on serum) on TheVenusPubeSong.com, Venus hopes to start a dialogue around normalizing correct anatomical language, like pubic, in an effort to destigmatize female pubic grooming. Because pubic is not a dirty word, and your pubic hair and skin
CreditsClient P&G/Gillette Venus Agency Grey New York John Patroulis, worldwide chief creative officer; Justine Armour, chief creative officer; Javier Bonilla, global executive creative director; Rebecca Flinn, creative director; Lexi Rodriguez, associate creative director, art director; Madeleine DiGangi, copywriter. Production Agency Townhouse Keira Rosenthal, VP, executive integrated producer; Victoria Najmy, associate integrated producer; Kurt Steinke, music producer. Animation & Character Design Strange Beast, London Sacha Beeley, director; Kitty Turley, exec producer; Louise Simpson, producer; George Wheeler, Campbell Hartley, Nely Michenauld, animation; Zohar Dvir, Lydia Reid, Julian Gallese, Maddy Hope, animation assistants; Linus Kraemer, compositor. Finishing Fauna Music/Sound BANG Music + Audio Post, New York Timo Elliston, composer; Paul Vitolins, Nick Cipriano, sound designers; Brian Jones, Alec Setten, exec producers. Audio Post Bang Music + Audio Post Paul Vitolins, Nick Cipriano, mixers.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More