The National Football League (NFL) posted a long-form music video online which introduces it Super Bowl Babies campaign (that will feature a :60 on the Big Game).
Out of Grey New York, the campaign features the largest collection of Super Bowl Babies: fans born in Super Bowl winning cities approximately nine months after the game. This group encompasses 49-year-old Green Bay Packer babies all the way to year-old Seattle Seahawks babies (babies from eight Super Bowl champion teams are represented). These babies form a choir which sings a specially written song set to the music of “Kiss from a Rose,” the international hit by Grammy Award-winning Seal who also appears in the film.
Directors were Lance Acord and Chris Wilcha of Park Pictures.
Credits
Client NFL Agency Grey NY Andreas Dahlqvist. chief creative officer; Leo Savage, Jeff Stamp, executive creative directors; Joe Mongognia, group creative director; Patrick Conlon, associate creative director/copywriter; Will Gardner, art director. Production Park Pictures Lance Acord, Chris Wilcha, director; Jackie Kelman Bisbee, exec producer; Townhouse23, exec producer; Misha Maher, exec producer; Scott Cohen, assistant producer. Editorial Exile Kirk Baxter, Nate Gross, editors. Music/Sound Design Human
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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