The National Football League (NFL) posted a long-form music video online which introduces it Super Bowl Babies campaign (that will feature a :60 on the Big Game).
Out of Grey New York, the campaign features the largest collection of Super Bowl Babies: fans born in Super Bowl winning cities approximately nine months after the game. This group encompasses 49-year-old Green Bay Packer babies all the way to year-old Seattle Seahawks babies (babies from eight Super Bowl champion teams are represented). These babies form a choir which sings a specially written song set to the music of “Kiss from a Rose,” the international hit by Grammy Award-winning Seal who also appears in the film.
Directors were Lance Acord and Chris Wilcha of Park Pictures.
Credits
Client NFL Agency Grey NY Andreas Dahlqvist. chief creative officer; Leo Savage, Jeff Stamp, executive creative directors; Joe Mongognia, group creative director; Patrick Conlon, associate creative director/copywriter; Will Gardner, art director. Production Park Pictures Lance Acord, Chris Wilcha, director; Jackie Kelman Bisbee, exec producer; Townhouse23, exec producer; Misha Maher, exec producer; Scott Cohen, assistant producer. Editorial Exile Kirk Baxter, Nate Gross, editors. Music/Sound Design Human
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
