The National Football League (NFL) posted a long-form music video online which introduces it Super Bowl Babies campaign (that will feature a :60 on the Big Game).
Out of Grey New York, the campaign features the largest collection of Super Bowl Babies: fans born in Super Bowl winning cities approximately nine months after the game. This group encompasses 49-year-old Green Bay Packer babies all the way to year-old Seattle Seahawks babies (babies from eight Super Bowl champion teams are represented). These babies form a choir which sings a specially written song set to the music of “Kiss from a Rose,” the international hit by Grammy Award-winning Seal who also appears in the film.
Directors were Lance Acord and Chris Wilcha of Park Pictures.
Credits
Client NFL Agency Grey NY Andreas Dahlqvist. chief creative officer; Leo Savage, Jeff Stamp, executive creative directors; Joe Mongognia, group creative director; Patrick Conlon, associate creative director/copywriter; Will Gardner, art director. Production Park Pictures Lance Acord, Chris Wilcha, director; Jackie Kelman Bisbee, exec producer; Townhouse23, exec producer; Misha Maher, exec producer; Scott Cohen, assistant producer. Editorial Exile Kirk Baxter, Nate Gross, editors. Music/Sound Design Human
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
