Bill Hader of Saturday Night Live fame and his colleagues are wowed by “flavor stacking” of Pringles. They discover that stacking a pizza-flavored Pringles on top of a BBQ chip makes for BBQ pizza, which can then be spiced up by a jalapeño Pringles and so on.
It’s a tastebud-stimulating, mind-blowing “Wow” experience for all involved, created by Grey New York and directed by Rhys Thomas of Skunk.
Titled “Wow,” this spot marks the first ever for Pringles on the Super Bowl. It will debut on air during the Big Game on Feb. 4. “Wow” has already been posted online.
Credits
Client Pringles Agency Grey New York John Patroulis, chief creative officer; Brian Platt, Samira Ansari, group creative directors; Andrew Barrett, associate creative director, art; David Canavan, associate creative director, copywriter. Executive Production Townhouse James McPherson, head of integrated production; Guy Williams, exec producer; Nina Roussarie, producer; David Lapinsky, music producer. Production Skunk Rhys Thomas, director; Mike Gioulakis, DP. Editorial Mackenzie Cutler Erik Laroi, editor. Music/Sound Design Mackenzie Cutler Sam Shaffer. Principal Talent Bill Hader, Sky Elobar, Michael J. Sielaff, Kevin Garbee
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
