Bill Hader of Saturday Night Live fame and his colleagues are wowed by “flavor stacking” of Pringles. They discover that stacking a pizza-flavored Pringles on top of a BBQ chip makes for BBQ pizza, which can then be spiced up by a jalapeño Pringles and so on.
It’s a tastebud-stimulating, mind-blowing “Wow” experience for all involved, created by Grey New York and directed by Rhys Thomas of Skunk.
Titled “Wow,” this spot marks the first ever for Pringles on the Super Bowl. It will debut on air during the Big Game on Feb. 4. “Wow” has already been posted online.
Credits
Client Pringles Agency Grey New York John Patroulis, chief creative officer; Brian Platt, Samira Ansari, group creative directors; Andrew Barrett, associate creative director, art; David Canavan, associate creative director, copywriter. Executive Production Townhouse James McPherson, head of integrated production; Guy Williams, exec producer; Nina Roussarie, producer; David Lapinsky, music producer. Production Skunk Rhys Thomas, director; Mike Gioulakis, DP. Editorial Mackenzie Cutler Erik Laroi, editor. Music/Sound Design Mackenzie Cutler Sam Shaffer. Principal Talent Bill Hader, Sky Elobar, Michael J. Sielaff, Kevin Garbee
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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