Bill Hader of Saturday Night Live fame and his colleagues are wowed by “flavor stacking” of Pringles. They discover that stacking a pizza-flavored Pringles on top of a BBQ chip makes for BBQ pizza, which can then be spiced up by a jalapeño Pringles and so on.
It’s a tastebud-stimulating, mind-blowing “Wow” experience for all involved, created by Grey New York and directed by Rhys Thomas of Skunk.
Titled “Wow,” this spot marks the first ever for Pringles on the Super Bowl. It will debut on air during the Big Game on Feb. 4. “Wow” has already been posted online.
Credits
Client Pringles Agency Grey New York John Patroulis, chief creative officer; Brian Platt, Samira Ansari, group creative directors; Andrew Barrett, associate creative director, art; David Canavan, associate creative director, copywriter. Executive Production Townhouse James McPherson, head of integrated production; Guy Williams, exec producer; Nina Roussarie, producer; David Lapinsky, music producer. Production Skunk Rhys Thomas, director; Mike Gioulakis, DP. Editorial Mackenzie Cutler Erik Laroi, editor. Music/Sound Design Mackenzie Cutler Sam Shaffer. Principal Talent Bill Hader, Sky Elobar, Michael J. Sielaff, Kevin Garbee
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
