National grassroots gun violence prevention organizations States United to Prevent Gun Violence Action Fund, Inc. and the Newtown Action Alliance want to encourage voters to give victims of gun violence a voice and declare that they’ll be casting a vote in their honor. They’re calling the campaign from Grey New York the #GhostVote. The aim of the new campaign is to put common-sense gun laws at the top of the agenda leading up to the elections.
On March 15th, ahead of the third Super Tuesday of the 2016 Campaign, body outlines featuring a #GhostVote ballot appeared overnight in a takeover of the nation’s capital as a symbolic gesture to give a voice to those silenced by gun violence.
The movement includes GhostVote.com where supporters are encouraged to declare that they are “Ghost Voters” in honor of those affected by gun violence. After pledging to use their voice on behalf of those who no longer can, visitors to the site will be able to update their social media profile pictures with a specially designed image, becoming a demographic that cannot be overlooked. The website also features a video, stories and images submitted by families who have lost loved ones to gun violence, with new stories being added each day to help build awareness and give others the opportunity to lend a voice to advance legislation.
This Ghost Vote video, narrated by actress Kathryn Erbe, known for her role as Det. Alexandra Eames on Law & Order: Criminal Intent, informs supporters how to lend their voice to the cause.
CreditsClient States United to Prevent Gun Violence, Newtown Action Alliance Agency Grey New York Andreas Dahlqvist, chief creative officer; Stephen Krauss, Ari Halper, executive creative directors; Steve Wakelam, Nick Pringle, group creative directors; Han Lin, group creative director, design; Natalie Rose, creative director/writer; Rodrigo Burdman, associate creative director, art director; Noel Hamilton, associate creative director/writer; Juliano Domingues, designer; Clint Walsh, sr. project manager. Video Production Grey NY Bennett McCarroll, EVP, head of production; Gray Hirshfield, VP, executive producer; Brett Zuckerman, associate producer; Kristin Wheeler, assistant producer; Eun-Duk Cho, line producer; Guy Rosmarin, audio engineer. Production Vendor SUSPECT Robert Appelblatt, exec producer; Tim Crean, executive creative director; Alex Decaneas, producer/editor; Damien Cho, designer/animator. Digital Production Kristen Finch, director of digital production; Christopher Izzo, sr digital producer; Jeffrey Barke, technology lead; Hyayim Storc, web developer; Kalim Fleet, Terri Neal, Raymond Richards-McNaught, front end developers; Masai Torres, user experience lead; Caroline Muelenaer, user experience designer; Praveena Gonuguntla, quality assurance.
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