National grassroots gun violence prevention organizations States United to Prevent Gun Violence Action Fund, Inc. and the Newtown Action Alliance want to encourage voters to give victims of gun violence a voice and declare that they’ll be casting a vote in their honor. They’re calling the campaign from Grey New York the #GhostVote. The aim of the new campaign is to put common-sense gun laws at the top of the agenda leading up to the elections.
On March 15th, ahead of the third Super Tuesday of the 2016 Campaign, body outlines featuring a #GhostVote ballot appeared overnight in a takeover of the nation’s capital as a symbolic gesture to give a voice to those silenced by gun violence.
The movement includes GhostVote.com where supporters are encouraged to declare that they are “Ghost Voters” in honor of those affected by gun violence. After pledging to use their voice on behalf of those who no longer can, visitors to the site will be able to update their social media profile pictures with a specially designed image, becoming a demographic that cannot be overlooked. The website also features a video, stories and images submitted by families who have lost loved ones to gun violence, with new stories being added each day to help build awareness and give others the opportunity to lend a voice to advance legislation.
This Ghost Vote video, narrated by actress Kathryn Erbe, known for her role as Det. Alexandra Eames on Law & Order: Criminal Intent, informs supporters how to lend their voice to the cause.
Credits
Client States United to Prevent Gun Violence, Newtown Action Alliance Agency Grey New York Andreas Dahlqvist, chief creative officer; Stephen Krauss, Ari Halper, executive creative directors; Steve Wakelam, Nick Pringle, group creative directors; Han Lin, group creative director, design; Natalie Rose, creative director/writer; Rodrigo Burdman, associate creative director, art director; Noel Hamilton, associate creative director/writer; Juliano Domingues, designer; Clint Walsh, sr. project manager. Video Production Grey NY Bennett McCarroll, EVP, head of production; Gray Hirshfield, VP, executive producer; Brett Zuckerman, associate producer; Kristin Wheeler, assistant producer; Eun-Duk Cho, line producer; Guy Rosmarin, audio engineer. Production Vendor SUSPECT Robert Appelblatt, exec producer; Tim Crean, executive creative director; Alex Decaneas, producer/editor; Damien Cho, designer/animator. Digital Production Kristen Finch, director of digital production; Christopher Izzo, sr digital producer; Jeffrey Barke, technology lead; Hyayim Storc, web developer; Kalim Fleet, Terri Neal, Raymond Richards-McNaught, front end developers; Masai Torres, user experience lead; Caroline Muelenaer, user experience designer; Praveena Gonuguntla, quality assurance.
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
