National grassroots gun violence prevention organizations States United to Prevent Gun Violence Action Fund, Inc. and the Newtown Action Alliance want to encourage voters to give victims of gun violence a voice and declare that they’ll be casting a vote in their honor. They’re calling the campaign from Grey New York the #GhostVote. The aim of the new campaign is to put common-sense gun laws at the top of the agenda leading up to the elections.
On March 15th, ahead of the third Super Tuesday of the 2016 Campaign, body outlines featuring a #GhostVote ballot appeared overnight in a takeover of the nation’s capital as a symbolic gesture to give a voice to those silenced by gun violence.
The movement includes GhostVote.com where supporters are encouraged to declare that they are “Ghost Voters” in honor of those affected by gun violence. After pledging to use their voice on behalf of those who no longer can, visitors to the site will be able to update their social media profile pictures with a specially designed image, becoming a demographic that cannot be overlooked. The website also features a video, stories and images submitted by families who have lost loved ones to gun violence, with new stories being added each day to help build awareness and give others the opportunity to lend a voice to advance legislation.
This Ghost Vote video, narrated by actress Kathryn Erbe, known for her role as Det. Alexandra Eames on Law & Order: Criminal Intent, informs supporters how to lend their voice to the cause.
Credits
Client States United to Prevent Gun Violence, Newtown Action Alliance Agency Grey New York Andreas Dahlqvist, chief creative officer; Stephen Krauss, Ari Halper, executive creative directors; Steve Wakelam, Nick Pringle, group creative directors; Han Lin, group creative director, design; Natalie Rose, creative director/writer; Rodrigo Burdman, associate creative director, art director; Noel Hamilton, associate creative director/writer; Juliano Domingues, designer; Clint Walsh, sr. project manager. Video Production Grey NY Bennett McCarroll, EVP, head of production; Gray Hirshfield, VP, executive producer; Brett Zuckerman, associate producer; Kristin Wheeler, assistant producer; Eun-Duk Cho, line producer; Guy Rosmarin, audio engineer. Production Vendor SUSPECT Robert Appelblatt, exec producer; Tim Crean, executive creative director; Alex Decaneas, producer/editor; Damien Cho, designer/animator. Digital Production Kristen Finch, director of digital production; Christopher Izzo, sr digital producer; Jeffrey Barke, technology lead; Hyayim Storc, web developer; Kalim Fleet, Terri Neal, Raymond Richards-McNaught, front end developers; Masai Torres, user experience lead; Caroline Muelenaer, user experience designer; Praveena Gonuguntla, quality assurance.
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
