Part of a multi-platform campaign for AARP conceived by Grey New York, two commercials–including this one titled “Disrupt Aging”–feature J. Ivy, a renowned performing spoken word artist, poet and author, whose compelling oratory mirrors contemporary society. In this particular spot, Ivy leads a call to challenge ageist attitudes and stereotypes and join AARP in creating a society in which no one is limited by age.
The ad ends with the rallying cry, “Let’s Take on Today. And Every Day. With AARP. Real Possibilities.”
Michael Williams of Partizan directed both AARP spots.
CreditsClient AARP Agency Grey New York John Patroulis, chief creative officer; Linda Mummiani, Caitlin Ewing, executive creative director; Jon Sayegh, group creative director; Vincente Jorge, associate creative director/art director; Trent Davidson, associate creative director/copywriter. Production Agency Townhouse James McPherson, head of integrated production; Jennifer Truss, integrated producer; David Steinberg, music producer. Production Partizan Michael Williams, director; Darren Tiernan, DP. Editorial Nomad Jai Shukla, editor. Music/Sound Design Super Exploder Jody Nazzaro Principal Talent J. Ivy
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More