Register

    Grey NY, Director Michael Williams, Spokesman J. Ivy “Disrupt Aging” For AARP

    By SHOOTUpdated:No Comments8945 Views

    Part of a multi-platform campaign for AARP conceived by Grey New York, two commercials–including this one titled “Disrupt Aging”–feature J. Ivy, a renowned performing spoken word artist, poet and author, whose compelling oratory mirrors contemporary society.  In this particular spot, Ivy leads a call to challenge ageist attitudes and stereotypes and join AARP in creating a society in which no one is limited by age. 

    The ad ends with the rallying cry, “Let’s Take on Today. And Every Day.  With AARP.  Real Possibilities.”

    Michael Williams of Partizan directed both AARP spots.

    Credits

    Client AARP Agency Grey New York John Patroulis, chief creative officer; Linda Mummiani, Caitlin Ewing, executive creative director; Jon Sayegh, group creative director; Vincente Jorge, associate creative director/art director; Trent Davidson, associate creative director/copywriter. Production Agency Townhouse James McPherson, head of integrated production; Jennifer Truss, integrated producer; David Steinberg, music producer. Production Partizan Michael Williams, director; Darren Tiernan, DP. Editorial Nomad Jai Shukla, editor. Music/Sound Design Super Exploder Jody Nazzaro  Principal Talent J. Ivy

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Grey New YorkJ. IvyMichael WilliamsPartizan



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

    MySHOOT Profiles


    Add A Comment