Martin Werner of RESET Content directed this “It’s Gonna Be Great” spot for McCormick & Company’s herbs, spices and seasonings.
Created by Grey New York, this flavorful ad is designed to celebrate everyday cooking moments and inspire confidence in next generation home cooks.
CreditsClient McCormick & Company Creative Agency Grey New York John Patroulis, chief creative officer; Jeff Anderson, executive creative director; Kevin Gentile, creative director, art director; Mike Abell, creative director, writer; Justine Feron, group strategy director. Digital Agency Grey Midwest Ray Elfers, group creative director; Jessica Cahill, sr. designer; Brett Barnett, copy director; Chris Lutes, AD technology. Executive Production Townhouse James McPherson, chief production officer; Katy Hill, VP, exec producer; MJ Soler, producer; Leland Drake, music producer. Production Company RESET Martin Werner, director; Paul Gilpin, DP; Dave Morrison, managing director; Deannie O’Neil, Jen Beitler, exec producers; JP Colombo, head of production; Matt Maclennan, line producer. Editorial Rock Paper Scissors Carlos Arias, editor; Eve Kornblum, managing director/EP; Julianne Watson, producer; Ashley Tantillo, assistant editor. Music Future Perfect Victor Magro, composer; Nargis Sheerazie, producer. Sound Design/Mix Sound Lounge Tom Jucarone, sound designer/mixer. Graphics ArtJail Steve Mottershead, creative director; Ross Denner, head of 3D; Tom Cushwa, 3D modeling; Christina Ku, 3D lead/generalist; Ben Elliot, 3D artist; Christoph Schroer, 2D lead; Dayung Jo, compositing; John Skeffington, exec producer; Sue Yee Hubbard, producer. Color Company 3 Sofie Borup, colorist; Alexandra Lubrano, producer.
Directing Duo rubberband. Meshes Athleticism and Artistry In “Sabrina” For Nike Basketball
Directing duo rubberband. of production house SMUGGLER blends sport and symphony in perfect harmony in “Sabrina” for Nike, featuring basketball superstar and newly minted WNBA champion, Sabrina Ionescu.
Playing on the court alongside classical musicians, the film masterfully captures the passion and precision of basketball in sync with the elegance of strings and horns, creating a harmonious celebration of athleticism and artistry.
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