Karim Huu Do of Caviar Content directed this Summer Olympics in Rio anthem video for Gillette out of Grey New York. The three-minute “Pretty Isn’t Perfect” music video focuses on the rigorous, unrelenting work Olympic athletes–such as swimmer Ning Zetao from China, cyclist Andy Tennant from the UK and decathlete Ashton Eaton from the U.S.–put in every day.
An original track, written by Sia, called “Unstoppable,” is featured as well as an original rap from Pusha T of the duo, Clipse, and percussion from Brazil marching band, Olodum.
A :60 version will appear on NBC during the opening Olympic ceremonies on August 5.
Credits
Client Gillette Agency Grey New York Andreas Dahlqvist, chief creative officer, NY; Jeff Stamp, Leonard Savage, executive creative directors; Asan Aslam, Noah Will, sr. creative directors; Bennett McCarroll, EVP, director of broadcast; James McPherson, SVP, head of integrated production; Katy Hill, VP, producer; Zachary Pollakoff, music supervisor; Hank Romero, project director; Kelsey Longo, project manager. Production Caviar Content, Los Angeles Karim Huu Do, director; Daniel Bouquet, DP. Editorial Cut+Run Gary Knight, Stacy Peterson, editors. Postproduction The Mill NY Music “Unstoppable” written by Sia; an original rap from Pusha T of the duo Clipse; percussion from Brazil marching band Olodum; Ariel Rechtshaid, producer. Sound Design Q Department Audio Heard City Phil Loeb, sound engineer. Heavy Duty Projects Josh Kessler, exec producer. Principal talent, athletes Neymar Jr., Ashton Eaton, Ning Zetao, Andy Tennant
Media Type:Music Video
ScreenWork Categories:Music Video
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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