Karim Huu Do of Caviar Content directed this Summer Olympics in Rio anthem video for Gillette out of Grey New York. The three-minute “Pretty Isn’t Perfect” music video focuses on the rigorous, unrelenting work Olympic athletes–such as swimmer Ning Zetao from China, cyclist Andy Tennant from the UK and decathlete Ashton Eaton from the U.S.–put in every day.
An original track, written by Sia, called “Unstoppable,” is featured as well as an original rap from Pusha T of the duo, Clipse, and percussion from Brazil marching band, Olodum.
A :60 version will appear on NBC during the opening Olympic ceremonies on August 5.
Credits
Client Gillette Agency Grey New York Andreas Dahlqvist, chief creative officer, NY; Jeff Stamp, Leonard Savage, executive creative directors; Asan Aslam, Noah Will, sr. creative directors; Bennett McCarroll, EVP, director of broadcast; James McPherson, SVP, head of integrated production; Katy Hill, VP, producer; Zachary Pollakoff, music supervisor; Hank Romero, project director; Kelsey Longo, project manager. Production Caviar Content, Los Angeles Karim Huu Do, director; Daniel Bouquet, DP. Editorial Cut+Run Gary Knight, Stacy Peterson, editors. Postproduction The Mill NY Music “Unstoppable” written by Sia; an original rap from Pusha T of the duo Clipse; percussion from Brazil marching band Olodum; Ariel Rechtshaid, producer. Sound Design Q Department Audio Heard City Phil Loeb, sound engineer. Heavy Duty Projects Josh Kessler, exec producer. Principal talent, athletes Neymar Jr., Ashton Eaton, Ning Zetao, Andy Tennant
Media Type:Music Video
ScreenWork Categories:Music Video
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