Karim Huu Do of Caviar Content directed this Summer Olympics in Rio anthem video for Gillette out of Grey New York. The three-minute “Pretty Isn’t Perfect” music video focuses on the rigorous, unrelenting work Olympic athletes–such as swimmer Ning Zetao from China, cyclist Andy Tennant from the UK and decathlete Ashton Eaton from the U.S.–put in every day.
An original track, written by Sia, called “Unstoppable,” is featured as well as an original rap from Pusha T of the duo, Clipse, and percussion from Brazil marching band, Olodum.
A :60 version will appear on NBC during the opening Olympic ceremonies on August 5.
Credits
Client Gillette Agency Grey New York Andreas Dahlqvist, chief creative officer, NY; Jeff Stamp, Leonard Savage, executive creative directors; Asan Aslam, Noah Will, sr. creative directors; Bennett McCarroll, EVP, director of broadcast; James McPherson, SVP, head of integrated production; Katy Hill, VP, producer; Zachary Pollakoff, music supervisor; Hank Romero, project director; Kelsey Longo, project manager. Production Caviar Content, Los Angeles Karim Huu Do, director; Daniel Bouquet, DP. Editorial Cut+Run Gary Knight, Stacy Peterson, editors. Postproduction The Mill NY Music “Unstoppable” written by Sia; an original rap from Pusha T of the duo Clipse; percussion from Brazil marching band Olodum; Ariel Rechtshaid, producer. Sound Design Q Department Audio Heard City Phil Loeb, sound engineer. Heavy Duty Projects Josh Kessler, exec producer. Principal talent, athletes Neymar Jr., Ashton Eaton, Ning Zetao, Andy Tennant
Media Type:Music Video
ScreenWork Categories:Music Video
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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