Karim Huu Do of Caviar Content directed this Summer Olympics in Rio anthem video for Gillette out of Grey New York. The three-minute “Pretty Isn’t Perfect” music video focuses on the rigorous, unrelenting work Olympic athletes–such as swimmer Ning Zetao from China, cyclist Andy Tennant from the UK and decathlete Ashton Eaton from the U.S.–put in every day.
An original track, written by Sia, called “Unstoppable,” is featured as well as an original rap from Pusha T of the duo, Clipse, and percussion from Brazil marching band, Olodum.
A :60 version will appear on NBC during the opening Olympic ceremonies on August 5.
Client Gillette Agency Grey New York Andreas Dahlqvist, chief creative officer, NY; Jeff Stamp, Leonard Savage, executive creative directors; Asan Aslam, Noah Will, sr. creative directors; Bennett McCarroll, EVP, director of broadcast; James McPherson, SVP, head of integrated production; Katy Hill, VP, producer; Zachary Pollakoff, music supervisor; Hank Romero, project director; Kelsey Longo, project manager. Production Caviar Content, Los Angeles Karim Huu Do, director; Daniel Bouquet, DP. Editorial Cut+Run Gary Knight, Stacy Peterson, editors. Postproduction The Mill NY Music “Unstoppable” written by Sia; an original rap from Pusha T of the duo Clipse; percussion from Brazil marching band Olodum; Ariel Rechtshaid, producer. Sound Design Q Department Audio Heard City Phil Loeb, sound engineer. Heavy Duty Projects Josh Kessler, exec producer. Principal talent, athletes Neymar Jr., Ashton Eaton, Ning Zetao, Andy Tennant
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More