The upcoming Super Bowl will feature a :30 commercial for NO MORE (nomore.org), the public service and engagement campaign focused on domestic violence and sexual assault, running in the first quarter. Viewers will be directed to NO MORE’s website and asked to take a pledge to say NO MORE.
The commercial, created by Grey New York and directed by Nadav Kandar of Chelsea Pictures, was inspired by a real domestic violence call–one in which the 9/11 operator has to read between the lines.
The NFL donated its airtime for the spot and its production costs.
Credits
Client NO MORE Agency Grey New York Tor Myhren, worldwide chief creative officer; Lisa Topol, Derek Barnes, executive creative directors; Stephen Nathans, Lance Parrish, creative directors; Michelle Moscone, associate director of project management; Zachary Pollakoff, VP, sr. music producer. Production Chelsea Nadav Kandar, director; Adam Beckman, DP; Allison Amon, Lisa Mehling, exec producers/partners; Carla Tate, line producer; Ginger Tougas, production designer. Editorial Rock Paper Scissors, New York Stewart Reeves, editor; Alex Liu, sr. assistant editor; Eve Kornblum, exec producer; Jenny Greenfield, producer. Sound Design/SFX/Mix Heard City, New York Keith Reynaud, mixer/partner. VFX The Mill NY Fergus McCall, sr. colorist.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
