The upcoming Super Bowl will feature a :30 commercial for NO MORE (nomore.org), the public service and engagement campaign focused on domestic violence and sexual assault, running in the first quarter. Viewers will be directed to NO MORE’s website and asked to take a pledge to say NO MORE.
The commercial, created by Grey New York and directed by Nadav Kandar of Chelsea Pictures, was inspired by a real domestic violence call–one in which the 9/11 operator has to read between the lines.
The NFL donated its airtime for the spot and its production costs.
CreditsClient NO MORE Agency Grey New York Tor Myhren, worldwide chief creative officer; Lisa Topol, Derek Barnes, executive creative directors; Stephen Nathans, Lance Parrish, creative directors; Michelle Moscone, associate director of project management; Zachary Pollakoff, VP, sr. music producer. Production Chelsea Nadav Kandar, director; Adam Beckman, DP; Allison Amon, Lisa Mehling, exec producers/partners; Carla Tate, line producer; Ginger Tougas, production designer. Editorial Rock Paper Scissors, New York Stewart Reeves, editor; Alex Liu, sr. assistant editor; Eve Kornblum, exec producer; Jenny Greenfield, producer. Sound Design/SFX/Mix Heard City, New York Keith Reynaud, mixer/partner. VFX The Mill NY Fergus McCall, sr. colorist.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More