Hiro Murai via production house Ninja directed this curious, charmingly absurd music video to promote the Gillette body hair razor out of Grey New York. The video is all about confidence–reflected in such antics as synchronized swimming by gents who are properly manscaped thanks to Gillette.
Titled “Shave Forth,” the music clip is set to an EDM track created expressly for the project by DJs From Mars and Dr. Lecktroluv.
Editor was Akiko Iwakawa of Cut+Run.
Client Gillette Agency Grey New York Tor Myhren, president and global chief creative officer; Andreas Dahlqvist, New York CCO; Jeff Stamp, Leo Savage, group creative directors; Asan Aslam, Noah Will, creative directors; James McPherson, sr. VP/associate director of film production; Jason Heller, producer; Megan Swan, assistant producer; Josh Rabinowitz, EVP/director of music; Zachary Pollakoff, VP/music producer. Production Ninja Hiro Murai, director; Danielle Hinde, owner/exec producer; Jason Colon, producer. Editorial Cut+Run Akiko Iwakawa, editor; Ellese Jobin, producer; Rana Martin, exec producer; Joe Simons, assistant editor. VFX The Mill Adam Isidore, exec producer; Katie Kolombatovich, producer; Fergus McCall, colorist; Michael Schaeffer, design; Gavin Wellsman, lead Flame; Jamin Clutcher, Ben Kwok, Flame assist. Music/Sound DJs From Mars, Dr. Lektroluv, Morgan Visconti and Gareth Williams, composers. Human, New York Audio Heard City Philip Loeb, mixer
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
