Hiro Murai via production house Ninja directed this curious, charmingly absurd music video to promote the Gillette body hair razor out of Grey New York. The video is all about confidence–reflected in such antics as synchronized swimming by gents who are properly manscaped thanks to Gillette.

Titled “Shave Forth,” the music clip is set to an EDM track created expressly for the project by DJs From Mars and Dr. Lecktroluv.

Editor was Akiko Iwakawa of Cut+Run.

Credits

Client Gillette Agency Grey New York Tor Myhren, president and global chief creative officer; Andreas Dahlqvist, New York CCO; Jeff Stamp, Leo Savage, group creative directors; Asan Aslam, Noah Will, creative directors; James McPherson, sr. VP/associate director of film production; Jason Heller, producer; Megan Swan, assistant producer; Josh Rabinowitz, EVP/director of music; Zachary Pollakoff, VP/music producer. Production Ninja  Hiro Murai, director; Danielle Hinde, owner/exec producer; Jason Colon, producer. Editorial Cut+Run Akiko Iwakawa, editor; Ellese Jobin, producer; Rana Martin, exec producer; Joe Simons, assistant editor. VFX The Mill Adam Isidore, exec producer; Katie Kolombatovich, producer; Fergus McCall, colorist; Michael Schaeffer, design; Gavin Wellsman, lead Flame; Jamin Clutcher, Ben Kwok, Flame assist. Music/Sound DJs From Mars, Dr. Lektroluv, Morgan Visconti and Gareth Williams, composers. Human, New York  Audio Heard City Philip Loeb, mixer

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