Canon USA’s PIXMA printers makes an eloquent case for printing documents, photos, tickets and other fare rather than relying on a digital screen be it on a camera, a smart phone, tablet or other electronic device.
In “Eulogy” a reverend is at a loss when his tablet screen goes blank, forcing him to wing it–with considerable embarrassment and inaccuracies–in front of family and friends of the dearly departed. Grey NY created this darkly tinged comedy commercial, one of three it rolled out this week as part of its “Never Again” campaign.
Michael Andrews and Daniel Mabe of Vision NY directed the three-spot campaign. Editors were Jesus Sepulveda and Adam Talaid of Vision Post @ Grey.
Credits
Client Canon USA/PIXMA Agency Grey New York Tor Myhren, chief creative officer (global); Andreas Dahlqvist, chief creative officer, NY; Steve Krauss, Ari Halper, executive creative directors; Stu Mair, Anthony DeCarolis, group creative directors; Noel Hamilton, associate creative director; Reagan Ward, copywriter; Ian Liu, art director; Emma Tonetti, project manager; Lauren Tuttman, producer. Production Vision, New York Michael Andrews and Daniel Mabe, directors; Jordan Parrott, DP. Editorial Vision Post @ Grey Jesus Sepulveda, Adam Talaid, editors. Music/Sound Design Zachary Pollakoff, music; Dante Desole, sound design.
This Netflix campaign from Wieden+Kennedy Portland gives the word “teaser” a whole new meaning. Netflix is showing entertainment fans around the globe a sneak peek at some of its highly anticipated titles to come this year .
The “Next on Netflix” brand campaign kicks off with this longform preview film titled “You’re Not Ready” featuring nearly three minutes of fan favorites and hidden Easter eggs that will keep fans guessing what’s to come in 2025. But if fans don’t look close enough at each scene, they may not catch hidden clues from some of Netflix’s most coveted movies and shows sprinkled throughout the film.
Directed by Megaforce via production company Iconoclast, the short film tells the story of a woman sitting in a corporate meeting, starved of any excitement. As her uneventful meeting continues, she sneakily pulls out her device and starts watching Netflix under the table. Suddenly, she’s propelled into Netflix’s universe and her action-packed adventure begins, as she takes on scenes from numerous genres and titles.
Our hero fan travels through the unique and thrilling worlds of Netflix’s biggest titles including Stranger Things, Squid Game, Wednesday, Emily in Paris, Cobra Kai, Happy Gilmore 2, and many, many more exciting Easter eggs that true fans and internet super sleuths will have to look closely to catch.
As the film concludes, it drums up even more anticipation and excitement for what’s to come when unveiling the final line--“You’re Not Ready For What’s Next.”
Together, W+K and Megaforce integrated 26 different Netflix shows and movies into the film. To seamlessly stitch one scene to the next, the team tapped editor Adriana Legay of Final Cut and integrated a unique... Read More
