Canon USA’s PIXMA printers makes an eloquent case for printing documents, photos, tickets and other fare rather than relying on a digital screen be it on a camera, a smart phone, tablet or other electronic device.
In “Eulogy” a reverend is at a loss when his tablet screen goes blank, forcing him to wing it–with considerable embarrassment and inaccuracies–in front of family and friends of the dearly departed. Grey NY created this darkly tinged comedy commercial, one of three it rolled out this week as part of its “Never Again” campaign.
Michael Andrews and Daniel Mabe of Vision NY directed the three-spot campaign. Editors were Jesus Sepulveda and Adam Talaid of Vision Post @ Grey.
Credits
Client Canon USA/PIXMA Agency Grey New York Tor Myhren, chief creative officer (global); Andreas Dahlqvist, chief creative officer, NY; Steve Krauss, Ari Halper, executive creative directors; Stu Mair, Anthony DeCarolis, group creative directors; Noel Hamilton, associate creative director; Reagan Ward, copywriter; Ian Liu, art director; Emma Tonetti, project manager; Lauren Tuttman, producer. Production Vision, New York Michael Andrews and Daniel Mabe, directors; Jordan Parrott, DP. Editorial Vision Post @ Grey Jesus Sepulveda, Adam Talaid, editors. Music/Sound Design Zachary Pollakoff, music; Dante Desole, sound design.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
