Canon USA’s PIXMA printers makes an eloquent case for printing documents, photos, tickets and other fare rather than relying on a digital screen be it on a camera, a smart phone, tablet or other electronic device.
In “Eulogy” a reverend is at a loss when his tablet screen goes blank, forcing him to wing it–with considerable embarrassment and inaccuracies–in front of family and friends of the dearly departed. Grey NY created this darkly tinged comedy commercial, one of three it rolled out this week as part of its “Never Again” campaign.
Michael Andrews and Daniel Mabe of Vision NY directed the three-spot campaign. Editors were Jesus Sepulveda and Adam Talaid of Vision Post @ Grey.
Credits
Client Canon USA/PIXMA Agency Grey New York Tor Myhren, chief creative officer (global); Andreas Dahlqvist, chief creative officer, NY; Steve Krauss, Ari Halper, executive creative directors; Stu Mair, Anthony DeCarolis, group creative directors; Noel Hamilton, associate creative director; Reagan Ward, copywriter; Ian Liu, art director; Emma Tonetti, project manager; Lauren Tuttman, producer. Production Vision, New York Michael Andrews and Daniel Mabe, directors; Jordan Parrott, DP. Editorial Vision Post @ Grey Jesus Sepulveda, Adam Talaid, editors. Music/Sound Design Zachary Pollakoff, music; Dante Desole, sound design.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
