Canon USA’s PIXMA printers makes an eloquent case for printing documents, photos, tickets and other fare rather than relying on a digital screen be it on a camera, a smart phone, tablet or other electronic device.

In “Eulogy” a reverend is at a loss when his tablet screen goes blank, forcing him to wing it–with considerable embarrassment and inaccuracies–in front of family and friends of the dearly departed. Grey NY created this darkly tinged comedy commercial, one of three it rolled out this week as part of its “Never Again” campaign.

Michael Andrews and Daniel Mabe of Vision NY directed the three-spot campaign. Editors were Jesus Sepulveda and Adam Talaid of Vision Post @ Grey.

Credits

Client Canon USA/PIXMA Agency Grey New York Tor Myhren, chief creative officer (global); Andreas Dahlqvist, chief creative officer, NY; Steve Krauss, Ari Halper, executive creative directors; Stu Mair, Anthony DeCarolis, group creative directors; Noel Hamilton, associate creative director; Reagan Ward, copywriter; Ian Liu, art director; Emma Tonetti, project manager; Lauren Tuttman, producer. Production Vision, New York Michael Andrews and Daniel Mabe, directors; Jordan Parrott, DP. Editorial Vision Post @ Grey Jesus Sepulveda, Adam Talaid, editors. Music/Sound Design Zachary Pollakoff, music; Dante Desole, sound design.

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