To commemorate the 100th birthday of the National Park Service as National Park Week (April 16-24) gets underway, Grey New York created this fun, lyrical PSA.
From a whistling ranger to a hooting owl, this PSA embraces a variety of sounds that can be found in America’s more than 400 national parks, edited together to create an unconventional yet still celebratory rendition of the “happy birthday” song.
Client National Park Service Agency Grey New York Rob Perillo, executive creative director; Sean Crane, Joe Mongognia, group creative directors; Chris Perrone, creative director/art director; Tony Muller, creative director/writer; Joey Scarillo, project manager; Keira Rosenthal, VP producer; Brian Winterton, producer; Josh Rabinowitz, EVP/director of music; Ben Dorenfeld, music producer. Music House One Thousand Birds Postproduction Vision @ Grey Gray Hirschfield, VP executive producer; John (JD) Dillon, producer; Alex Cohan, lead sr. editor; Steve Hafner, editor, graphics; Adam Talaid, editor; Matt Baker, Guy Romarin, audio engineers; Liz Le, assistant editor.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
