This extended online version of a Febreze broadcast spot slated for this Sunday’s Super Bowl pays homage to bathroom break, that short span of time between when the first half of the football game ends and the halftime show begins.
We see numerous Americans enjoying their break, holding out and holding in for it. This "Odor Ode" then makes the case for Febreze when the bathroom break is over.
Grey New York conceived of the piece which was directed by Rob Leggatt of Knucklehead.
Client Procter & Gamble/Febreze Agency Grey New York Andreas Dahlqvist, chief creative officer, NY; Jeff Stamp, Leo Savage, executive creative directors; Lance Parrish, Stephen Nathans, creative directors; Patrick Conlon, Will Gardner, associate creative directors; Leo Barbosa, Cuanan Cronwright, copywriters; Hank Romero, project director; Justine Feron, strategy director; Toni Dawkins, strategist. Production Agency Townhouse Bennett McCarroll, president, James McPherson, SVP, head of integrated production; Tania Salter, Townhouse executive integrated producer; Emily Darby, integrated producer; Zach Pollakoff, David Lapinsky, music producers. Production Company Knucklehead Rob Leggatt, director; Cathleen Kisich, exec producer; Ben Davis, DP. Music/Sound Design Townhouse Studios Kathryn Hahn, principal talent. Editorial Final Cut Joe Guest, editor; Sarah Roebuck, exec producer; Jen Sienkwicz, head of production. Brad Wood, producer (NY); Frankie Elster, producer (UK); Dan Berk, assistant editor (NY); Kit Wells, assistant editor (UK). Postproduction Significant Others Dirk Greene, creative director, lead VFX artist; Betty Cameron, VFX artist; Eric Gelgand, freelance VFX artist; Phillip Brooks, GFX artist; Will Kim, freelance GFX artist; Alek Rost, VFX producer. Telecine Color Collective Alex Bickel, colorist; Claudia Guevara, executive color producer. Content Curation & Clearances Catch&Release
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick. The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs. “I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years. Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system. “There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
