This extended online version of a Febreze broadcast spot slated for this Sunday’s Super Bowl pays homage to bathroom break, that short span of time between when the first half of the football game ends and the halftime show begins.
We see numerous Americans enjoying their break, holding out and holding in for it. This "Odor Ode" then makes the case for Febreze when the bathroom break is over.
Grey New York conceived of the piece which was directed by Rob Leggatt of Knucklehead.
Client Procter & Gamble/Febreze Agency Grey New York Andreas Dahlqvist, chief creative officer, NY; Jeff Stamp, Leo Savage, executive creative directors; Lance Parrish, Stephen Nathans, creative directors; Patrick Conlon, Will Gardner, associate creative directors; Leo Barbosa, Cuanan Cronwright, copywriters; Hank Romero, project director; Justine Feron, strategy director; Toni Dawkins, strategist. Production Agency Townhouse Bennett McCarroll, president, James McPherson, SVP, head of integrated production; Tania Salter, Townhouse executive integrated producer; Emily Darby, integrated producer; Zach Pollakoff, David Lapinsky, music producers. Production Company Knucklehead Rob Leggatt, director; Cathleen Kisich, exec producer; Ben Davis, DP. Music/Sound Design Townhouse Studios Kathryn Hahn, principal talent. Editorial Final Cut Joe Guest, editor; Sarah Roebuck, exec producer; Jen Sienkwicz, head of production. Brad Wood, producer (NY); Frankie Elster, producer (UK); Dan Berk, assistant editor (NY); Kit Wells, assistant editor (UK). Postproduction Significant Others Dirk Greene, creative director, lead VFX artist; Betty Cameron, VFX artist; Eric Gelgand, freelance VFX artist; Phillip Brooks, GFX artist; Will Kim, freelance GFX artist; Alek Rost, VFX producer. Telecine Color Collective Alex Bickel, colorist; Claudia Guevara, executive color producer. Content Curation & Clearances Catch&Release
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
