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    Grey NY, Big Block Capture “Perfect Moments” For Canon

    By SHOOTUpdated:No Comments2210 Views

    This Rube Goldberg-esque domino effect of movements triggered by a rolling Canon lens cap yields assorted unique photo opportunities in this digital video–”Perfect Moments”–created by Grey New York and directed by Jonathan Zames of Big Block for Canon.

    These perfectly timed photos include flowers frozen in air, a dog helping to lift a gate and a falling water balloon caught in the perfect moment.

    The goal of the overall campaign is to educate consumers to find the perfect images in everyday life while challenging them to step from behind their smartphones and reach for a camera–"the right camera"–that can capture the instantaneous moments that happen every day. 

    Throughout 2017, Canon will continue to reveal unique tips and tricks via social media infographics, photo challenges and content creators to help empower consumers to “Shoot for Greatness.” From capturing the perfect low-light birthday experience to recreating the water hat by dropping a balloon on a willing participant, these moments are no longer just for the professionals.

    Credits

    Client Canon Agency Grey New York Jeff Stamp, Rob Lenois, deputy chief creative officers; Brad Mancuso, executive creative director; Susan LaScala Wood, group creative director; Chris Hanrahan, associate creative director/copywriter; Mike Lubrano, associate creative director/art director; Mackenzie Keck, art director; Paul Curry, copywriter; Cassie Meyers, Angela Kim, designers; Steve House, strategy director. Executive Production Townhouse Bennett McCarroll, president; James McPherson, director of integrated production; Jennifer Truss, producer; David Steinberg, music producer. Production Big Block Jonathan Zames, director; André Szankowski, DP; Jay Pooley, production designer. Editorial Nomad Jai Shukla, editor. Music/Sound Design Sound Lounge Peter Holcomb. Principal Talent Lauren DeCiccia

    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:Big BlockCanonGrey New YorkJonathan ZamesTownhouse



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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