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    Grey NY, Big Block Capture “Perfect Moments” For Canon

    By SHOOTUpdated:No Comments2175 Views

    This Rube Goldberg-esque domino effect of movements triggered by a rolling Canon lens cap yields assorted unique photo opportunities in this digital video–”Perfect Moments”–created by Grey New York and directed by Jonathan Zames of Big Block for Canon.

    These perfectly timed photos include flowers frozen in air, a dog helping to lift a gate and a falling water balloon caught in the perfect moment.

    The goal of the overall campaign is to educate consumers to find the perfect images in everyday life while challenging them to step from behind their smartphones and reach for a camera–"the right camera"–that can capture the instantaneous moments that happen every day. 

    Throughout 2017, Canon will continue to reveal unique tips and tricks via social media infographics, photo challenges and content creators to help empower consumers to “Shoot for Greatness.” From capturing the perfect low-light birthday experience to recreating the water hat by dropping a balloon on a willing participant, these moments are no longer just for the professionals.

    Credits

    Client Canon Agency Grey New York Jeff Stamp, Rob Lenois, deputy chief creative officers; Brad Mancuso, executive creative director; Susan LaScala Wood, group creative director; Chris Hanrahan, associate creative director/copywriter; Mike Lubrano, associate creative director/art director; Mackenzie Keck, art director; Paul Curry, copywriter; Cassie Meyers, Angela Kim, designers; Steve House, strategy director. Executive Production Townhouse Bennett McCarroll, president; James McPherson, director of integrated production; Jennifer Truss, producer; David Steinberg, music producer. Production Big Block Jonathan Zames, director; André Szankowski, DP; Jay Pooley, production designer. Editorial Nomad Jai Shukla, editor. Music/Sound Design Sound Lounge Peter Holcomb. Principal Talent Lauren DeCiccia

    Media Type:Film: Web
    ScreenWork Categories:Short film
    Video Tags:Big BlockCanonGrey New YorkJonathan ZamesTownhouse



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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