Grey New York created this campaign for immunity booster Emergen-C, shifting the mantra from “Emerge YOUR Best” to “Emerge OUR Best” in light of the pandemic and our need to come together.
This spot serves as a love letter to the normalcy we crave and the future we look forward to welcoming. It is part of an initiative whereby Emergen-C will donate funds to Americares, helping the communities that are in most need of aid and giving them the boost they need to emerge their best.
Client Emergen-C Agency Grey NY Hannah Fishman, executive creative director; Jake Knudsen, copywriter; Peter Molnar, art director; Joseph Day, associate director/social media; Harris Flynn, experiential, associate producer; Jason Kahner, president, Global Health & Wellness; Howard Roberts, executive strategy director; Karol Chang, strategy director. Production Townhouse Jeff Stamp, chief content officer; Kevin Grover, Bruce McDonald, VPs/integrated producers; Leland Drake, music producer. Post Gramercy Park Studios Lauren Kulchinsky, managing director; John Dillon, sr. post producer; Victoria Batista, editor.
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
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