Grey New York created this campaign for immunity booster Emergen-C, shifting the mantra from “Emerge YOUR Best” to “Emerge OUR Best” in light of the pandemic and our need to come together.
This spot serves as a love letter to the normalcy we crave and the future we look forward to welcoming. It is part of an initiative whereby Emergen-C will donate funds to Americares, helping the communities that are in most need of aid and giving them the boost they need to emerge their best.
Client Emergen-C Agency Grey NY Hannah Fishman, executive creative director; Jake Knudsen, copywriter; Peter Molnar, art director; Joseph Day, associate director/social media; Harris Flynn, experiential, associate producer; Jason Kahner, president, Global Health & Wellness; Howard Roberts, executive strategy director; Karol Chang, strategy director. Production Townhouse Jeff Stamp, chief content officer; Kevin Grover, Bruce McDonald, VPs/integrated producers; Leland Drake, music producer. Post Gramercy Park Studios Lauren Kulchinsky, managing director; John Dillon, sr. post producer; Victoria Batista, editor.
Can a sip of coffee spark progress? Family-owned company rolls out its first-ever brand awareness endeavor and illustrates a sustainable future.
A startling statistic: 80 million plastic coffee pods go into landfills daily. One week of this waste could circle the Earth, while one day could stretch from New York to San Francisco.
Committed to using coffee as a vehicle to create enduring change, the responsibly-sourced coffee brand, San Francisco Bay Coffee – which is owned by the Rogers Family Company – along with its creative and media agency of record, Cutwater, have partnered together to launch an all-new brand platform and integrated “One Small Sip For a Better Tomorrow” campaign which includes a series of playful, vibrant animation films, including this anthem piece which shows various people drinking coffee--with a flood of coffee pods falling out of their java mugs.
The remedy: San Francisco Bay Coffee and its certified commercially compostable OneCUP™ coffee pods.
Production and animation were spearheaded by Psyop and Wizz. The pieces were brought to life by directing duo Remus & Kiki. Music, sound design, and audio post were executed by Antfood.
“San Francisco Bay Coffee is the David in a category of Goliaths, yet they hold more true to values and practices we all want from our coffee brands. In addition to great tasting coffee, they innovate toward a better tomorrow. So if we want to make these great leaps of change, all it now takes is one small sip,” explained Cutwater founder and chief creative officer Chuck McBride. “We chose animation because the story needed a special way to help people understand the benefits of compostable pods in a not too serious way.”
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