Grey New York created this campaign for immunity booster Emergen-C, shifting the mantra from “Emerge YOUR Best” to “Emerge OUR Best” in light of the pandemic and our need to come together.
This spot serves as a love letter to the normalcy we crave and the future we look forward to welcoming. It is part of an initiative whereby Emergen-C will donate funds to Americares, helping the communities that are in most need of aid and giving them the boost they need to emerge their best.
Client Emergen-C Agency Grey NY Hannah Fishman, executive creative director; Jake Knudsen, copywriter; Peter Molnar, art director; Joseph Day, associate director/social media; Harris Flynn, experiential, associate producer; Jason Kahner, president, Global Health & Wellness; Howard Roberts, executive strategy director; Karol Chang, strategy director. Production Townhouse Jeff Stamp, chief content officer; Kevin Grover, Bruce McDonald, VPs/integrated producers; Leland Drake, music producer. Post Gramercy Park Studios Lauren Kulchinsky, managing director; John Dillon, sr. post producer; Victoria Batista, editor.
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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