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    Grey London, Mill+ Team On Lucozade Tie-In With “Tomb Raider” Movie

    By SHOOTUpdated:No Comments4345 Views

    Lucozade Energy is partnering with the new Tomb Raider film, released by Warner Brothers in March, for a bold campaign featuring action from the movie.

    Created by Grey London, the campaign introduces the agency’s new “Energy Beats Everything” creative idea for the brand, highlighting that having the right energy can help you overcome any situation. 

    The campaign reunites Lucozade Energy with the Tomb Raider franchise almost 20 years since the video game version of Lara Croft first starred in a 1999 commercial for the energy drink.

    In the new TV ad directed by Aidan Gibbons of The Mill+, Grey reinterprets the movie trailer, taking scenes from the film, which stars Alicia Vikander as Lara Croft, and giving them a fresh new spin. An epic movie voiceover narrates the action, showing all of Lara Croft’s thrills and spills, but adding some unexpected comedy to the adrenaline-fueled ride.

    The campaign marks a return to TV screens for Lucozade Energy after a break of two years. 

    Credits

    Client Lucozade Energy Agency Grey London Caroline Pay, co-chief creative officer; Jay Marlow, Henrik Ridderheim, creative directors; Rob Greaves, copywriter; Sam Daly, art director; Thea Evely, producer; Leah Stolerman, assistant producer; Duncan Collins, creative producer. Production The Mill+ Aidan Gibbons, director; Tim Spence, DP; Dougal Meese, Rosalien Van Der Bom, producer. Postproduction The Mill+ Editorial Town Productions Matthew Newman, editor. Audio Post Grand Central Recording Studios Munzie Thind, mixer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Grey London



    Merman Serves As Hybrid Agency-Production Co. For Blink Home Security Campaign

    Thursday, December 26, 2024

    Blink, a provider of affordable smart home security, has launched an advertising campaign which features a light-hearted slice-of-life portrait of Maggie, a busy, cost-conscious mother who values more--more time with her loved ones, and more bang for her buck. The campaign was created by Merman and directed by Eva Michon.

    Acting as creative agency and production company, Merman tapped into its deep well of creative talent, including screenwriters and copywriters as well as directors and producers to ideate for the brand. Blink was presented with a half-dozen creative ideas for the campaign. The winning concept was created by Merman’s managing partner Kira Carstensen and in-house creative director, Jack Taylor Cox.

    “We loved working with the incredible creative team at Blink,” said Carstensen. “They took our ideas and made them better. I am a huge fan of the product, and now the people who represent it. We hope this is the first of many projects with them--showing consumers how they can get more with Blink.”

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