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    Grey London, Mill+ Team On Lucozade Tie-In With “Tomb Raider” Movie

    By SHOOTUpdated:No Comments4323 Views

    Lucozade Energy is partnering with the new Tomb Raider film, released by Warner Brothers in March, for a bold campaign featuring action from the movie.

    Created by Grey London, the campaign introduces the agency’s new “Energy Beats Everything” creative idea for the brand, highlighting that having the right energy can help you overcome any situation. 

    The campaign reunites Lucozade Energy with the Tomb Raider franchise almost 20 years since the video game version of Lara Croft first starred in a 1999 commercial for the energy drink.

    In the new TV ad directed by Aidan Gibbons of The Mill+, Grey reinterprets the movie trailer, taking scenes from the film, which stars Alicia Vikander as Lara Croft, and giving them a fresh new spin. An epic movie voiceover narrates the action, showing all of Lara Croft’s thrills and spills, but adding some unexpected comedy to the adrenaline-fueled ride.

    The campaign marks a return to TV screens for Lucozade Energy after a break of two years. 

    Credits

    Client Lucozade Energy Agency Grey London Caroline Pay, co-chief creative officer; Jay Marlow, Henrik Ridderheim, creative directors; Rob Greaves, copywriter; Sam Daly, art director; Thea Evely, producer; Leah Stolerman, assistant producer; Duncan Collins, creative producer. Production The Mill+ Aidan Gibbons, director; Tim Spence, DP; Dougal Meese, Rosalien Van Der Bom, producer. Postproduction The Mill+ Editorial Town Productions Matthew Newman, editor. Audio Post Grand Central Recording Studios Munzie Thind, mixer.

    Media Type:Commercial: Television
    ScreenWork Categories:Commercial
    Video Tags:Grey London



    The Docter Twins Direct Part 2 Of FactSets’ “Not Just The Facts” Comedy Campaign From VSA Partners

    Thursday, November 21, 2024

    FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.

    The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.

    The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.

    The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.

    This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.

    The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More

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