Grey London debuts a campaign to launch Vodafone Ireland’s premium TV offering, Vodafone TV PLAY, an all-in-one smart entertainment hub with built-in soundbar and access to leading TV channels, sports and streaming services, all in one place. It enables the whole family to access a premium and personalized entertainment experience.
The campaign features two TV spots directed by Tom Green via production house Stink, including this one titled “Remote,” which shows a genre-hopping family fighting for control before being brought together by powerful entertainment.
David Wigglesworth, executive creative director at Grey London, said, “The launch of Vodafone TV PLAY is a huge moment for the brand, landing them a player in the crowded home entertainment space. To do this with credibility we needed to show up with the same level of cinematic gravitas that audiences expect from their entertainment, but with a twist–the humanity and connection that sits at the heart of the brand’s DNA. We dramatized how Vodafone TV PLAY’s amazing content, sound and picture can bring everyone together, even a family squabbling over the remote on family movie night. Huge thanks to Tom Green and Stink films for doing all the above with aplomb.”
Credits
Client Vodafone Ireland Agency Grey London David Wigglesworth, executive creative director; Chris Lapham, Aaron McGurk, group creative directors; Ben Lambert, Alex Mawby, sr. creatives; Thomas Bunnell, strategy director; Maxine Hose, head of production; Tash Bedford, sr. producer; Eden Hastings, assistant producer; Jack Pethurst, content producer; Blake Dixon, editor; Liam Thomas, head of design; Felix Townsend, Stefan Klasener, Sarah Burns, Weronika Szklarek, designers; Kit Suman, motion designer; Nigel Miller, artworking; James McNichol, head of creative operations. Production Company Stink Tom Green, director; Blake Powell, exec producer; Sara Norman, producer. Kristof Brandl, DP; Goran Joksimovic, production designer; Benjamin Cooke, stunt coordinator; Aleksandra Babic, service company producer. Editorial Trim James Forbes-Robertson, offline editor; Harry Watts, post producer. Postproduction Electric Theatre Company Luke Morrison, colorist; Alex Kulikov, VFX supervisor; Alasdair Patrick, online producer; Iain Murray, post creative director. Sound Studio Factory Jon Clarke, sound engineer; Ciara Wakley, audio producer. Music Supervision Wake The Town Walter Mair, composer/music arranger
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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