Grey London debuts a campaign to launch Vodafone Ireland’s premium TV offering, Vodafone TV PLAY, an all-in-one smart entertainment hub with built-in soundbar and access to leading TV channels, sports and streaming services, all in one place. It enables the whole family to access a premium and personalized entertainment experience.
The campaign features two TV spots directed by Tom Green via production house Stink, including this one titled “Remote,” which shows a genre-hopping family fighting for control before being brought together by powerful entertainment.
David Wigglesworth, executive creative director at Grey London, said, “The launch of Vodafone TV PLAY is a huge moment for the brand, landing them a player in the crowded home entertainment space. To do this with credibility we needed to show up with the same level of cinematic gravitas that audiences expect from their entertainment, but with a twist–the humanity and connection that sits at the heart of the brand’s DNA. We dramatized how Vodafone TV PLAY’s amazing content, sound and picture can bring everyone together, even a family squabbling over the remote on family movie night. Huge thanks to Tom Green and Stink films for doing all the above with aplomb.”
Credits
Client Vodafone Ireland Agency Grey London David Wigglesworth, executive creative director; Chris Lapham, Aaron McGurk, group creative directors; Ben Lambert, Alex Mawby, sr. creatives; Thomas Bunnell, strategy director; Maxine Hose, head of production; Tash Bedford, sr. producer; Eden Hastings, assistant producer; Jack Pethurst, content producer; Blake Dixon, editor; Liam Thomas, head of design; Felix Townsend, Stefan Klasener, Sarah Burns, Weronika Szklarek, designers; Kit Suman, motion designer; Nigel Miller, artworking; James McNichol, head of creative operations. Production Company Stink Tom Green, director; Blake Powell, exec producer; Sara Norman, producer. Kristof Brandl, DP; Goran Joksimovic, production designer; Benjamin Cooke, stunt coordinator; Aleksandra Babic, service company producer. Editorial Trim James Forbes-Robertson, offline editor; Harry Watts, post producer. Postproduction Electric Theatre Company Luke Morrison, colorist; Alex Kulikov, VFX supervisor; Alasdair Patrick, online producer; Iain Murray, post creative director. Sound Studio Factory Jon Clarke, sound engineer; Ciara Wakley, audio producer. Music Supervision Wake The Town Walter Mair, composer/music arranger
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
