Grey London debuts a campaign to launch Vodafone Ireland’s premium TV offering, Vodafone TV PLAY, an all-in-one smart entertainment hub with built-in soundbar and access to leading TV channels, sports and streaming services, all in one place. It enables the whole family to access a premium and personalized entertainment experience.
The campaign features two TV spots directed by Tom Green via production house Stink, including this one titled “Remote,” which shows a genre-hopping family fighting for control before being brought together by powerful entertainment.
David Wigglesworth, executive creative director at Grey London, said, “The launch of Vodafone TV PLAY is a huge moment for the brand, landing them a player in the crowded home entertainment space. To do this with credibility we needed to show up with the same level of cinematic gravitas that audiences expect from their entertainment, but with a twist–the humanity and connection that sits at the heart of the brand’s DNA. We dramatized how Vodafone TV PLAY’s amazing content, sound and picture can bring everyone together, even a family squabbling over the remote on family movie night. Huge thanks to Tom Green and Stink films for doing all the above with aplomb.”
