Amma Asante of Pulse Films directed this spot from Grey London for client Nokia (HMD Global), the official phone partner for the 25th James Bond film, No Time to Die.
The 007-inspired 90-second spot was filmed against the iconic backdrop of London and stars Lashana Lynch as Agent Nomi. It showcases Agent Nomi using a range of capabilities on her Nokia smartphone to complete her mission. The commercial is part of HMD Global’s largest ever global marketing campaign, showcasing Nokia smartphones as “The Only Gadget You’ll Ever Need.”
Asante said, “I am always drawn to projects that portray women as strong and intellectual–the campaign script was beautifully crafted to present Nomi as a kick-ass agent not afraid of going up against the bad guys and doing it with irreverent humor at the same time.”
Credits
Client HMD Global/Nokia Agency Grey London Mark Fairbanks, Sue Higgs and Stephania Silveira, creative directors; Thea Evely, sr. producer; India Smith, assistant producer. Production Pulse Films Amma Asante, director; James Sorton, exec producer; Shirley O’Connor, producer; Ben Burdock, production manager; Andrij Parekh, DP; Neal Callow, production designer; Jenny Beavan, costume designer. Editorial Whitehouse Post Russell Icke, editor; Antonia Porter, post producer. Color Molinaire Gareth Spensley, colorist. Postproduction Untold Stories Ian Berry, exec producer; Helen Tang, post producer; Bruno Fukumothi, VFX artist. Music Anne Chmelewsky, composer. Audio Sam Ashwell, engineer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
