Amma Asante of Pulse Films directed this spot from Grey London for client Nokia (HMD Global), the official phone partner for the 25th James Bond film, No Time to Die.
The 007-inspired 90-second spot was filmed against the iconic backdrop of London and stars Lashana Lynch as Agent Nomi. It showcases Agent Nomi using a range of capabilities on her Nokia smartphone to complete her mission. The commercial is part of HMD Global’s largest ever global marketing campaign, showcasing Nokia smartphones as “The Only Gadget You’ll Ever Need.”
Asante said, “I am always drawn to projects that portray women as strong and intellectual–the campaign script was beautifully crafted to present Nomi as a kick-ass agent not afraid of going up against the bad guys and doing it with irreverent humor at the same time.”
Credits
Client HMD Global/Nokia Agency Grey London Mark Fairbanks, Sue Higgs and Stephania Silveira, creative directors; Thea Evely, sr. producer; India Smith, assistant producer. Production Pulse Films Amma Asante, director; James Sorton, exec producer; Shirley O’Connor, producer; Ben Burdock, production manager; Andrij Parekh, DP; Neal Callow, production designer; Jenny Beavan, costume designer. Editorial Whitehouse Post Russell Icke, editor; Antonia Porter, post producer. Color Molinaire Gareth Spensley, colorist. Postproduction Untold Stories Ian Berry, exec producer; Helen Tang, post producer; Bruno Fukumothi, VFX artist. Music Anne Chmelewsky, composer. Audio Sam Ashwell, engineer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
