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    Grey Johannesburg Pays Tribute To The Women Who Are Raising A New Generation Of Men In South Africa

    By SHOOTUpdated:No Comments2120 Views

    Gillette takes a detour from its celebration of the father-son relationship through its advertising. While it is the father who helps his boy learn how to shave, the reality is that two out of three South African children are raised without their father. When fathers are not involved, boys can’t turn to dad for advice. It is often the women who step up and become a father-figure.

    Gillette is saluting these unsung heroes, appropriately as Women’s Day in South Africa (August 9) is being commemorated. Gillette Women’s Day Tribute shares the true story of Gogo Nozizwe, who raised her grandson Akhona by herself. Through her story and her sacrifice, Gillette honors millions more like her who are grooming a new generation of men in South Africa.

    Grey Johannesburg created this spot titled “Nozizwe,” which was directed by SJ Myeza of 7 Films. 

    Credits

    Client Gillette South Africa Agency Grey Johannesburg Fran Luckin, chief creative officer; Glenn Jeffery, executive creative director; Charlene Olivier, creative director; Ronald Mabe, Bethea Polatinsky, art directors; Maxine Twaddle, copywriter; Lara Bayley, head of production. Production 7 Films SJ Myeza, director; Lourens van Rensburg, exec producer; Nina van Rensburg, producer. Editorial SJ Myeza, editor. Postproduction Nic Apostoli, colorist.

    Genre:Documentary
    Media Type:Film: Short
    ScreenWork Categories:Short film
    Video Tags:7 FilmsGrey JohannesburgSJ Myeza



    Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries

    Thursday, November 21, 2024

    This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.

    The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.

    “Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More

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