Millions of women across rural India are stricken with breast cancer, fibrocystic breast disease and complications during pregnancy. In most of these cases, the maladies are linked to iodine deficiency.
Looking to get a required dosage of iodine to women in these rural areas, Grey Group Singapore’s newly formed philanthropic arm, Grey For Good, collaborated with the NGO, Neelvasant Medical Foundation and Research Center, to produce iodine patches, known as the Life Saving Dot which is in the form of a “bindi,” forehead art worn by almost every Indian woman. This initiative is further supported by Talwar Bindi.
“Iodine deficiency disorder is a major nutritional problem and the Life Saving Dot is a simple, yet innovative preventive measure to a widespread problem in rural India. This program can easily be extended to reach a larger population of women in India who need this vital mineral for a healthier life,” said Ali Shabaz, chief creative officer of Grey Group Singapore.
Since mid-March, the Life Saving Dot has been distributed to Badli village (near New Delhi), Niphad-rural (Maharastra), Peth-tribal (Maharastra), and Kopergaon/Sinner (Maharastra).
A video describing the Life Saving Dot initiative was directed by Giovanni Fantoni Modena via Hfilms Milan for Grey Group Singapore and Grey For Good.
CreditsClient Talwar Bindi Agency Grey Group Singapore Ali Shabaz, chief creative officer/copywriter; Karn Singh, copywriter; Cinzia Crociani, art director/designer; Sudhyir Pasumarty, art director/designer/illustrator; Sandeep Bhardwaj, art director/designer/project manager; Giap How Tan, art director. Production Greyworks Jacinta Loo, producer; Timothy Lee, Bobby Aguila, editors; Marco Iodice, sound designer/composer. Production Hfilms Milan Giovanni Fantoni Modena.; Matte Chi, DP.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More