Director Greg Jardin was tapped to create the promo for the highly anticipated Netflix original live action adaptation of the series Cowboy Bebop, the hit Japanese science fiction neo-noir anime TV series. The action packed interactive split screen promo debuted on Tuesday (10/19) on the Netflix site, and will live on YouTube, IG and Netflix’s social media with the show making its Netflix debut on November 19, 2021.
The largest Netflix promo shoot to date with an estimated budget of $1.5 million, the promo was shot in Auckland, New Zealand over three days in March 2021, and was delayed twice due to COVID outbreaks there. With lightning-fast action sequences augmented with Jardin’s unique interactive split screen technique, he also executed the visual effects himself.
“I wanted to do something that paid tribute to the anime’s iconic opening title sequence,” said Jardin, “so the interactive split screen idea came into play to capture the tone and spirit of the show yet frame it all in a visually arresting wrapper.”
The promo marks Jardin’s 13th collaboration with Netflix on creating marketing assets for the home entertainment giant. His initial work began with a more simplistic toolkit-style marketing shoot for the first season of GLOW. Jardin’s additional work include marketing promos for 13 Reasons Why and the Clio Award-winning effort for Ava DuVernay’s When They See Us.
“With Cowboy Bebop, we needed to create a lot of excitement for the show itself, targeting simultaneously fans of the existing anime series as well as people unfamiliar with the show whatsoever,” added Jardin.
Jardin, who often does his own VFX and postproduction, is slated to direct a new Netflix promo in the coming weeks, and also has a feature length film with producer Colman Domingo in development.
CreditsClient Netflix Production Greg Jardin, director; André Nemec, showrunner/executive producer; Liz Lang, producer; Thomas Burstyn, DP; Allan Poppleton, stunt coordinator; Terri Kilmartin, 1st AD. Editorial Greg Jardin, editor. VFX Greg Jardin, VFX; Rising Sun Pictures Sound Design Greg Jardin Mix Picturehead Color Company 3
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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