This video takes us right into a VR office Christmas party as workers don headsets and experience virtual reality first-hand. They react to what they’re seeing in front of them via VR technology, unaware of the real world and events unfolding around them. The action is choreographed in disco-style motion. But as the workers celebrate, cavort and experience–fueled by an ample supply of psychedelic drinks–a nightmarish scenario begins to unfold.
Greg Barth of Blinkink directed this “Sun My Sweet Sun” music clip performed by Red Axes. CG wizard Jack Sachs contributed to the visually driven piece.
Credits
Client Permanent Vacation (record label)/Red Axes Guy Dreifus, band manager/EP Production Blinkink Greg Barth, director (in collaboration with Jack Sachs); Bart Yates, exec producer; Pau Munoz, DP. Production Premiere Heure Postproduction Blinkink Studio Jack Sachs, character design/CG Gustaf Lindstrom, Felip Docolomansky, Simone Gilhardotti, Patrick Hearn, Nick Turner, Raphael Huot, Sarah Nielsen, CG. Art Collective & Innovation Lab Phenomena Labs Pau Munoz, DP; Ronen Tanchum, technical supervisor; Ben Benhorin, technical director; Avi Banon, Ronen Tanchum, producers on location; Damien Dufresne, camera B; Tom and Gal Melnick, art department; Tal Baltuch, compositor. Editorial Final Cut James Rosen, editor. Audio Final Cut Fred Pearson, sound mix. Performers Yoni Tal, Shahaf Shriki, Ran Tennenbaum, Abrao Levin, Maor Bogin, Daniella Kaplan, Ron Sadovnik, Nimrod Rotem, Gabi Tsirlin, Eylon Yoeli, Asaf Samuel, Evyatar Sagie, Ronen’s Mum, Israel Tsirlin. Thanks To: Utopia Studios, Light Box Studios
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
