This video takes us right into a VR office Christmas party as workers don headsets and experience virtual reality first-hand. They react to what they’re seeing in front of them via VR technology, unaware of the real world and events unfolding around them. The action is choreographed in disco-style motion. But as the workers celebrate, cavort and experience–fueled by an ample supply of psychedelic drinks–a nightmarish scenario begins to unfold.
Greg Barth of Blinkink directed this “Sun My Sweet Sun” music clip performed by Red Axes. CG wizard Jack Sachs contributed to the visually driven piece.
Credits
Client Permanent Vacation (record label)/Red Axes Guy Dreifus, band manager/EP Production Blinkink Greg Barth, director (in collaboration with Jack Sachs); Bart Yates, exec producer; Pau Munoz, DP. Production Premiere Heure Postproduction Blinkink Studio Jack Sachs, character design/CG Gustaf Lindstrom, Felip Docolomansky, Simone Gilhardotti, Patrick Hearn, Nick Turner, Raphael Huot, Sarah Nielsen, CG. Art Collective & Innovation Lab Phenomena Labs Pau Munoz, DP; Ronen Tanchum, technical supervisor; Ben Benhorin, technical director; Avi Banon, Ronen Tanchum, producers on location; Damien Dufresne, camera B; Tom and Gal Melnick, art department; Tal Baltuch, compositor. Editorial Final Cut James Rosen, editor. Audio Final Cut Fred Pearson, sound mix. Performers Yoni Tal, Shahaf Shriki, Ran Tennenbaum, Abrao Levin, Maor Bogin, Daniella Kaplan, Ron Sadovnik, Nimrod Rotem, Gabi Tsirlin, Eylon Yoeli, Asaf Samuel, Evyatar Sagie, Ronen’s Mum, Israel Tsirlin. Thanks To: Utopia Studios, Light Box Studios
When dozens of Klick Health team members said they wouldn’t be able to hug loved ones over the festive season, the agency turned to AI and other magic to orchestrate a series of sentimental, surprise reunions captured in its “Holiday Hugs” video. The heartwarming four-minute video, benefitting the D.C.-based Foundation for Social Connection (F4SC), parallels recent findings from a Maru/Blue Public Opinion survey commissioned by Klick.
The poll found 74 percent of Americans and Canadians won’t be able to hug at least one person they wish they could over the holidays. And like those in the video, survey participants cited geographical distance and loved ones having passed away as the leading factors preventing their hugs.
“I just wish I could really squeeze her right now,” says teary-eyed New York Klickster Kari Bocassi watching her AI-generated hug with her sister Marlene, moments before she bursts onto the set for a long in-person embrace. The siblings have spent the past 14 years caring for their mother since her Alzheimer’s diagnosis, but haven’t been together for the holidays since Marlene moved to Virginia. Similarly, Toronto’s Fred Duarte gets the bear hug of his life when his brother Rico, who lives in Brazil, walks into Klick’s production studio for their first holiday reunion in seven years.
Directed by James Cooper via Cooper Films, “Holiday Hugs” also taps into the fact that hugs don’t just make people feel better emotionally, they also have numerous health benefits. According to the National Institutes of Health, hugs can lower blood pressure and boost the immune system.
“There’s nothing quite like the warmth and reassurance of a heartfelt hug,” said Klick’s chief creative officer Rich Levy. “With ‘Holiday... Read More
