This video takes us right into a VR office Christmas party as workers don headsets and experience virtual reality first-hand. They react to what they’re seeing in front of them via VR technology, unaware of the real world and events unfolding around them. The action is choreographed in disco-style motion. But as the workers celebrate, cavort and experience–fueled by an ample supply of psychedelic drinks–a nightmarish scenario begins to unfold.
Greg Barth of Blinkink directed this “Sun My Sweet Sun” music clip performed by Red Axes. CG wizard Jack Sachs contributed to the visually driven piece.
Credits
Client Permanent Vacation (record label)/Red Axes Guy Dreifus, band manager/EP Production Blinkink Greg Barth, director (in collaboration with Jack Sachs); Bart Yates, exec producer; Pau Munoz, DP. Production Premiere Heure Postproduction Blinkink Studio Jack Sachs, character design/CG Gustaf Lindstrom, Felip Docolomansky, Simone Gilhardotti, Patrick Hearn, Nick Turner, Raphael Huot, Sarah Nielsen, CG. Art Collective & Innovation Lab Phenomena Labs Pau Munoz, DP; Ronen Tanchum, technical supervisor; Ben Benhorin, technical director; Avi Banon, Ronen Tanchum, producers on location; Damien Dufresne, camera B; Tom and Gal Melnick, art department; Tal Baltuch, compositor. Editorial Final Cut James Rosen, editor. Audio Final Cut Fred Pearson, sound mix. Performers Yoni Tal, Shahaf Shriki, Ran Tennenbaum, Abrao Levin, Maor Bogin, Daniella Kaplan, Ron Sadovnik, Nimrod Rotem, Gabi Tsirlin, Eylon Yoeli, Asaf Samuel, Evyatar Sagie, Ronen’s Mum, Israel Tsirlin. Thanks To: Utopia Studios, Light Box Studios
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
