This video takes us right into a VR office Christmas party as workers don headsets and experience virtual reality first-hand. They react to what they’re seeing in front of them via VR technology, unaware of the real world and events unfolding around them. The action is choreographed in disco-style motion. But as the workers celebrate, cavort and experience–fueled by an ample supply of psychedelic drinks–a nightmarish scenario begins to unfold.
Greg Barth of Blinkink directed this “Sun My Sweet Sun” music clip performed by Red Axes. CG wizard Jack Sachs contributed to the visually driven piece.
Credits
Client Permanent Vacation (record label)/Red Axes Guy Dreifus, band manager/EP Production Blinkink Greg Barth, director (in collaboration with Jack Sachs); Bart Yates, exec producer; Pau Munoz, DP. Production Premiere Heure Postproduction Blinkink Studio Jack Sachs, character design/CG Gustaf Lindstrom, Felip Docolomansky, Simone Gilhardotti, Patrick Hearn, Nick Turner, Raphael Huot, Sarah Nielsen, CG. Art Collective & Innovation Lab Phenomena Labs Pau Munoz, DP; Ronen Tanchum, technical supervisor; Ben Benhorin, technical director; Avi Banon, Ronen Tanchum, producers on location; Damien Dufresne, camera B; Tom and Gal Melnick, art department; Tal Baltuch, compositor. Editorial Final Cut James Rosen, editor. Audio Final Cut Fred Pearson, sound mix. Performers Yoni Tal, Shahaf Shriki, Ran Tennenbaum, Abrao Levin, Maor Bogin, Daniella Kaplan, Ron Sadovnik, Nimrod Rotem, Gabi Tsirlin, Eylon Yoeli, Asaf Samuel, Evyatar Sagie, Ronen’s Mum, Israel Tsirlin. Thanks To: Utopia Studios, Light Box Studios
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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