Olly Blackburn of Great Guns directed this :60 for BT Mobile which centers on a young family. Beginning in their home, we see the couple and toddler enjoying precious moments before the mother–a nurse–leaves for work. Later, on the bus to the hospital, she receives a video call from her partner. He excitedly turns the camera to their child, capturing the magical moments of her very first steps. The proud mother tearfully encourages her baby girl, who responds to her voice and walks towards the camera.
Titled “First Steps,” the ad ends with the voiceover reminding us to “Be there, for those moments that only happen once.”
Credits
Client BT Mobile Agency AMV BBDO, London Paul Brazier, chief creative officer; Yvonne Chalkley, executive producer; Felicity Bamber, assistant producer. Production Great Guns, London Olly Blackburn, director; Sheridan Thomas, exec producer; Tim Francis, producer; Jaime Feliu Torres, DP; Marie Lana, production designer. Casting Des Hamilton Casting, Kharmel Cochrane Casting Editorial James Demitriou, editor. Color The Mill, London Seamus O’Kane, colorist. Audio Mix Grand Central, London Culum Simpson, mixer. Music Alexandre Desplat, composer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
