Olly Blackburn of Great Guns directed this :60 for BT Mobile which centers on a young family. Beginning in their home, we see the couple and toddler enjoying precious moments before the mother–a nurse–leaves for work. Later, on the bus to the hospital, she receives a video call from her partner. He excitedly turns the camera to their child, capturing the magical moments of her very first steps. The proud mother tearfully encourages her baby girl, who responds to her voice and walks towards the camera.
Titled “First Steps,” the ad ends with the voiceover reminding us to “Be there, for those moments that only happen once.”
Credits
Client BT Mobile Agency AMV BBDO, London Paul Brazier, chief creative officer; Yvonne Chalkley, executive producer; Felicity Bamber, assistant producer. Production Great Guns, London Olly Blackburn, director; Sheridan Thomas, exec producer; Tim Francis, producer; Jaime Feliu Torres, DP; Marie Lana, production designer. Casting Des Hamilton Casting, Kharmel Cochrane Casting Editorial James Demitriou, editor. Color The Mill, London Seamus O’Kane, colorist. Audio Mix Grand Central, London Culum Simpson, mixer. Music Alexandre Desplat, composer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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